Mega Financial Holding SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 769

SWOT Analysis of Mega Financial Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mega Financial Holding

Parent Company

Mega Financial Holding


Investment Services


Banking and Financial Services

Tagline/ Slogan

Foundation of your financial freedom


Focus on core competency to create greatest value for shareholders



Foreign and domestic securities brokerage services, banking and insurance services

Target Group

Individual and institutional investors


Provider of foreign and domestic securities brokerage services

SWOT Analysis


1. Diversified product and services portfolio helps mitigate risk
2. High credit ratings by top credit rating agencies indicate stability
3. Strong network of 180+ offices in Taiwan and 40 offices abroad
4. Employee base of 8500 employees

5. Prominent player in the financial services with a wide product portfolio


1.Sizeable drop in trading volume of stock market affects company’s brokerage fee income
2.Gains on disposal of securities remained short of predicted targets
3.Insurance losses from Thai floods affected the insurance business


1.Stronger risk management, reinforced cross selling and global expansion to upgrade proportion of overseas profit
2.Restrictions on RMB business being lifted likely to benefit corporate financing and wealth management business


1.Eurozone debt crisis and adverse economic conditions in advanced nations weaken global demand
2.Economic and trade tension caused by QE policies for yen still prevail



1.EnTie Commercial Bank Ltd.
2.Jih Sun Financial Holding Co. Ltd.
3.Cosmos Bank

The table above concludes the Mega Financial Holding SWOT analysis along with its marketing and brand parameters.


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