Fannie Mae SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2243

SWOT Analysis of Fannie Mae with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fannie Mae

Parent Company

Fannie Mae


Investment Services


Banking & Financial Services

Tagline/ Slogan

Know Your Options by Fannie Mae


Government sponsored enterprise

Fannie Mae STP


Secondary mortgage market

Target Group

Mortgage lenders


Primary engines of spreading American dream

Fannie Mae SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fannie Mae :

1. Quasi govt agency and lower interest rates for debt over Treasury rates gives it competitive advantage
2. Strong govt backing makes it risk free and a safe business

3. 7000+ employees form a part of the organisation

4. Its business portfolio is in excess of $700bn

5. Being a govt sponsored organisation, it has a strong US govt support


1.Concerns with business and accounting practices and the accounting scandal tarnished the image
2.Top executives charged with securities fraud was a major concern
3.Dissatisfaction among investors as they have to take the brunt of the company moves


1.Increase in home prices likely to keep the company profitable

2. Falling mortgage delinquencies to increase the revenue

3. Global investments and tieups can increase financial stability


1.US govt. looking to shrink the influence of the company over housing market in coming years
2.Competition likely to affect the revenue and growth

Fannie Mae Competition


Below are the 3 main Fannie Mae competitors :

1.Freddie Mac
2.CIT Group Inc.
3. Nationstar Mortgage Holdings Inc

The brandguide table above concludes the Fannie Mae SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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