Bank of Beijing SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1423

SWOT analysis of Bank of Beijing analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bank of Beijing is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank of Beijing competitors and elaborates Bank of Beijing segmentation, targeting, positioning & USP.

Bank of Beijing SWOT, Competitors, Marketing STP & Brand analysis Table
Bank of Beijing Brand Analysis
Parent Company

Bank of Beijing Co., Ltd.


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Grasp opportunities, prevent risk, promote management and create performance

Bank of Beijing STP

Segmentation is done on the basis of type of user: personal and corporate user

Target Group

Targets both the types of users


Provides all the services required for the personal and corporate segments

Bank of Beijing SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Beijing. Strengths are:

1. On the latest World Top 1000 Banks list issued by “The Banker”, Bank of Beijing ranks No.145 in terms of tier1 capital.

2. Has a good brand image in the public because of its outstanding performance and excellent products and services.

3. The bank’s CAR is within the limits specified by the government ensuring stable growth

4.After analyzing the changing trends, the Bank actively carried out its strategic transformation in retail, fee business and SME

5. Being a state owned enterprise, strong backing by the govt


Here are the weaknesses in the Bank of Beijing SWOT Analysis:

1. Lack of presence in the international market as it has very few branches internationally.

2. A lot of corporate users are migrating to the competitors as they provide better value added services as there is a lot of govt intervention in processes


Following are the Opportunities in Bank of Beijing SWOT Analysis:

1. The bank can increase the client base with the launch of “Business Start-up card”.

2. To meet the customer needs for consumption loan, Bank of Beijing issued a “Ji shi dai” (timely loan) product on the site, which is customized for the existing high-quality housing mortgage customers.
3. Could increase the customer base with the launch of Private bank card as it offers unique service in technology finance, culture finance and green finance.

4. Launched a new brand which takes into account the needs in the citizens’ financial life


The threats in the SWOT Analysis of Bank of Beijing are as mentioned:

1. As the regulatory norms are eased in China, it may face a stiff competition as new banks might enter the market.

2. As new firms which offer online financial services are coming up, they may pose a threat.

3. Owing to the lack of international presence, the competitors might take advantage of this situation and explore the untapped market

Bank of Beijing Competition

Below are the top 3 Bank of Beijing competitors:

1. Agricultural Bank of China

2. Bank of China Limited

3. Industrial & Commercial Bank of China

The brandguide table above concludes the Bank of Beijing SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Beijing. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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