Credicorp SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 905

SWOT Analysis of Credicorp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Credicorp Ltd.


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Leading financial services holding company in Peru

Credicorp STP


Segments the market as commercial banking, insurance and investment banking

Target Group

Targets the commercial banking segment


leading provider of services related to trade finance, corporate finance and leasing services

Credicorp SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Credicorp :

1. It is a dominant industry leader in Peru due to its workforce and the experience it has. It employees over 25000 personnel.

2. It offers a range of insurance services including commercial property, transportation and marine hull, automobile, life, health, and pension fund underwriting insurance.

3. It has a clear demarcation and has different subsidiaries each catering to the needs of different segment.

4. Credicorp is one of the biggest financial services company in Peru

5. The bank boasts of 3 million + customers


1. Inappropriate management of foreign currencies have led to huge amounts of losses being incurred.

2. The balance sheet showed disappointing performance with the net income, cash and cash equivalents falling.

3. It has left the personal banking segment where a vast number of users are prevalent.


1. The acquisition of Empresa Financiera Edyficar provides it an opportunity to enter the lower income segment.

2. Conservative risk management in its core business of lending can be expanded to the other services as well.

3. Effective risk management can help it reap profits in the Latin America's most under-banked but fastest-growing economies.


1. The geographic location exposes the bank to various risks related to Peruvian political, social and economic conditions as Peru had a history of political instability in the past.

2. The ability to pay dividends to the shareholders may be affected by the ability of its subsidiaries to pay dividends to it.

3. Changes in the insurance regulations in Peru impacts the ability of the insurance subsidiary of it.

Credicorp Competition


Below are the 4 main Credicorp competitors :

1. Scotiabank Peru S.A.

2. Banco Bilbao Vizcaya

3. Argentaria, S.A.

4. Banco do Brasil S.A.

The brandguide table above concludes the Credicorp SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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