Suncorp Metway SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1620

SWOT Analysis of Suncorp Metway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suncorp Metway

Parent Company

Suncorp Group Limited


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

One Company many Brands


A well-known portfolio with reputation of insurance innovation and customer service

Suncorp Metway STP


General , Life and corporate insurance

Target Group

Individual, Corporates, Small and mid-sized businesses


A company that stands for trust, honesty with a commitment to the community

Suncorp Metway SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suncorp Metway :

1. The company has a competitive edge due to its market leadership in the insurance and banking business.

2. The product mix of Suncorp is well diversified which poses visibility for long term revenue.

3. The parent company SunCorp has over 18000 employees with the organisation

4. Its the largest general insurance company in Australia

5. It caters to approx 10 million customers through 150+ branches in Australia


1. The company has been facing impairment losses affecting the profitability.

2. The business operations are concentrated in Australia exposing the company to geographic diversification risk.


1. The growing pace of Australian insurance market poses as an opportunity for the company.

2. There is also a scope for organic growth in the Australian finance advance market.


1. An increase in natural disasters poses a threat to the company.

2. There is a huge threat in terms of change in the operating environment due to the legislative and regulatory changes.

3. There is an impending competition in the industry due to consolidation.

Suncorp Metway Competition


Below are the 3 main Suncorp Metway competitors :

1. AMP Limited

2. Insurance Australia Group Limited

3. QBE Insurance Group Limited

The brandguide table above concludes the Suncorp Metway SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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