Hannover Re SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1246

SWOT Analysis of Hannover Re with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hannover Re

Parent Company

Hannover Ruckversicherung AG


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Somewhat different


Extensive global presence with reinsurance activities that give optimized risk diversification

Hannover Re STP


Non-life reinsurance, life and health reinsurance

Target Group

Small, mid-size insurers


A financially strong company with an improved structure in life

Hannover Re SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hannover Re :

1. Hannover Re is one of the top in the reinsurer market in the world with a gross premium of over $17bn.

2. The company has a well-diversified revenue mix of products and geography.

3. The company’s capital position is very strong which has been growing

4. It has its presence across all 5 continents with an expert workforce of about 2000


1. The company demonstrates high dependence on retrocession which has caused it to suffer lower insurance profits.

2. There has been an unfavorable trend in the combined ratio which has been constraining the margin expansion of the group.


1. There lies an opportunity for the business forward after it was made an ‘Eligible Reinsurer’.

2. The CAGR of the global reinsurance market is growing at a significant pace.

3. Few developing nations have been showing great increase in the reinsurance market holding opportunity for Hannover Re.


1. Increase in the number of natural disasters poses a threat to the claim paying capability of the company.

2. The company has to comply with the Solvency II adoption which is likely to increase the competition.

3. The industry is witnessing large number of mergers and acquisitions.

Hannover Re Competition


Below are the 4 main Hannover Re competitors :

1. AXA

2. Everest Re

3. Munich Re

4. Partner Re Ltd.

The brandguide table above concludes the Hannover Re SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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