Hartford Financial Services SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1884

SWOT Analysis of Hartford Financial Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hartford Financial Services

Parent Company

Hartford Financial Services Group Inc


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Always thinking ahead


A company that helps customers create a secure and prosperous future by anticipating their needs and providing superior financial solutions

Hartford Financial Services STP


Investment products, Life, Property, Casualty insurance

Target Group

Individuals, Corporate, Government enterprises and small businesses


Established as a young but promising and ambitious company and a responsible and reliable partner

Hartford Financial Services SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hartford Financial Services :

1. Hartford is one of the leading multi-line insurance providers.

2. Hartford is a diversified holding company and has multiple distribution channels that limit the business risk the company is exposed to.

3. The group has been able to reduce the risk in the portfolio substantially.

4. Has a strong workforce of 22000+ employees

5. It is one the largest insurance companies in USA


1. Hartford is consolidated majorly in the US market, exposing it to geographic concentration risk.

2. The company has been facing decreasing net investment income over the years.


1. There lies opportunity for demand of insurance products due to the ageing US population.

2. The growth in property and casualty insurance market poses opportunity for increase in revenues.

3. The group is making heavy investments in acquisitions and long term prospects which may improve the business.


1. Complex regulatory compliance due to the 2008 crisis puts many regulations that Hartford has to comply with that increases costs.

2. There has also been an increase in the fraudulent activities in the insurance industry.

3. Major climate changes are likely going to occur and such catastrophic events are going to affect the property and casualty insurers.

Hartford Financial Services Competition


Below are the 4 main Hartford Financial Services competitors :

1. Allstate Corporation

2. MetLife, Inc.

3. Prudential Financial

4. Cincinnati Financial Corporation

The brandguide table above concludes the Hartford Financial Services SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Hartford Financial Services. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: