Banca Carige SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1627

SWOT analysis of Banca Carige analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banca Carige SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banca Carige to benchmark its business & performance as compared to the competitors and industry. Banca Carige is one of the leading brands in the banking & financial services sector. The table below also lists the top Banca Carige competitors and elaborates Banca Carige market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banca Carige SWOT, Competitors, Marketing STP & Brand analysis Table
Banca Carige Brand Analysis
Parent Company

Banca Carige


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Largest bank in Liguria and one of the main banks in Italy

Banca Carige STP

Segmentation is done based on banking, financial and insurance segments

Target Group

Individual and enterprises looking for banking solutions


Creating value in the medium/long-term for all stakeholders

Banca Carige SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca Carige. Strengths are:

1. It is a conglomerate in terms of range of products and services offered by it

2. Over 1000+ branches distributed across Italy and one branch in France with which it serves the customers in a better way

3. In order to cater to the new demands Carige Mobile, the new platform to access services via smartphone or tablet, was launched for all Group banks

4. The company has a expert employee base of over 5000 people


Here are the weaknesses in the Banca Carige SWOT Analysis:

1. It was blamed for accounting tricks and being in a difficult situation due to derivatives the bank that bought from Deutsche Bank

2. Very limited global presence as it has branches in only which leads to capturing less market share

3 Due to increasing defaults, this led to a number of losses being incurred


Following are the Opportunities in Banca Carige SWOT Analysis:

1. As the geographic concentration in Italy increases risk, they should expand into other regions as well to diversify the risk

2. Banca Carige can increase the gamut of services offered so that they cater to a large segment

3. More focus can be put in advertising to reach a wide customer base


The threats in the SWOT Analysis of Banca Carige are as mentioned:

1. Deficits in Spain and Italy led to weakening outlook of the banking sector as a whole in these regions

2. The savings rate of the families have dropped which could reduce the money available in its coffers

3. The rate of non- performing assets of Banca Carige continued to increase

Banca Carige Competition

Below are the top 3 Banca Carige competitors:

1. Banca d’Italia

2. Banca Mediolanum

3. Banca Monte Parma


The brandguide table above concludes the Banca Carige SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banca Carige. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: