Banca Carige SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1299

SWOT Analysis of Banca Carige with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banca Carige

Parent Company

Banca Carige


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Largest bank in Liguria and one of the main banks in Italy

Banca Carige STP


Segmentation is done based on banking, financial and insurance segments

Target Group

Individual and enterprises looking for banking solutions


Creating value in the medium/long-term for all stakeholders

Banca Carige SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca Carige :

1. It is a conglomerate in terms of range of products and services offered by it

2. Over 1000+ branches distributed across Italy and one branch in France with which it serves the customers in a better way

3. In order to cater to the new demands Carige Mobile, the new platform to access services via smartphone or tablet, was launched for all Group banks

4. The company has a expert employee base of over 5000 people


1. It was blamed for accounting tricks and being in a difficult situation due to derivatives the bank that bought from Deutsche Bank

2. Very limited global presence as it has branches in only which leads to capturing less market share

3 Due to increasing defaults, this led to a number of losses being incurred


1. As the geographic concentration in Italy increases risk, they should expand into other regions as well to diversify the risk

2. Banca Carige can increase the gamut of services offered so that they cater to a large segment

3. More focus can be put in advertising to reach a wide customer base


1. Deficits in Spain and Italy led to weakening outlook of the banking sector as a whole in these regions

2. The savings rate of the families have dropped which could reduce the money available in its coffers

3. The rate of non- performing assets of Banca Carige continued to increase

Banca Carige Competition


Below are the 3 main Banca Carige competitors :

1. Banca d’Italia

2. Banca Mediolanum

3. Banca Monte Parma


The brandguide table above concludes the Banca Carige SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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