Bank Negara Indonesia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank Negara Indonesia analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank Negara Indonesia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Negara Indonesia to benchmark its business & performance as compared to the competitors. Bank Negara Indonesia is one of the leading brands in the banking & financial services sector.

The article below lists the Bank Negara Indonesia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank Negara Indonesia SWOT Analysis:

SWOT Analysis of Bank Negara Indonesia

For Bank Negara Indonesia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank Negara Indonesia Strengths

The strengths of Bank Negara Indonesia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank Negara Indonesia :

1. It has over 1500 branches and  9+ million customers worldwide

2. It is among the top banks in the Indonesian banking sector based on assets, lending and third party deposits

3. Focused more on aggressively growing its low cost funds to maintain Net Interest Margin, while conservatively expanding its loan portfolio to focus more on improving loan quality

4. Over 18000 people work for the bank with its presence in Singapore, Hongkong, Tokyo, London and Newyork

Bank Negara Indonesia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank Negara Indonesia SWOT Analysis:

1. Decline in profitability ratios such as ROA and ROE was a result of less optimal revenue engine in generating interest income and fee based income

2. Though the bank’s assets increased, its net liabilities have also increased in the previous year which led to less profit after tax


Bank Negara Indonesia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank Negara Indonesia SWOT Analysis:

1. Needs to focus on improving the performance of its subsidiaries to provide higher contribution to the Bank’s consolidated performance

2. Market risk management needs to get attention as the market risk profile posted an increase as a result of a revitalization of the treasury business

3 The loan growth should prioritized on quality growth by implementing selective and prudent loan disbursement policy through comprehensive risk management implementation so that it can minimize the possibility of loan default

Bank Negara Indonesia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank Negara Indonesia are as mentioned:

1. Stiffer competition may lead to thinner margins will make efficiency the key success factor for the bank

2. More focus should be on cost efficiency to sustain this competitive industry

3. Owing to the crisis, people are into more savings and less investment which reduces the fees collected by the bank for its services


Bank Negara Indonesia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Bank Negara Indonesia:

1. PT Bank Permata Tbk

2. PT Bank Internasional Indonesia Tbk

3. PT Bank Mandiri (Persero) Tbk

Hence this concludes the Bank Negara Indonesia SWOT analysis.

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About Bank Negara Indonesia

Bank Negara Indonesia Overview
Parent Company

Bank Negara Indonesia

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Strives to be the bank of choice by providing excellent service and value added solutions to all of its customers

Bank Negara Indonesia STP
Segmentation

Segmentationation is based on the type of customer: personal segment and the business segment

Target Market

Individuals and enterprises who are seeking financial and banking solutions

Positioning

Provides all banking and financial services related to the business segment


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank Negara Indonesia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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