Shinsei Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 970

SWOT Analysis of Shinsei Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shinsei Bank

Parent Company

Shinsei Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Committed to acting as a responsible corporate citizen and contributing to societal development



Segmentation is done based on type: retail banking, institutional banking and consumer/commercial finance

Target Group

Individuals and enterprises seeking banking solutions


Providing hassle free services and good customer financial service

SWOT Analysis


1. Involvement in social activities where Shinsei Bank has opened an account to accept donations to assist the victims of this disaster and help recovery efforts in the region

2. Present in numerous locations as it operates in Japan, UK, Netherlands, Bermuda and Taiwan

3. Its institutional group comprises of institutional business sub-group, structured finance sub-group, principal transactions sub-group, Showa leasing and other institutional group each catering to the needs of that particular segment

4. Nearly 2000 people are a part of the workforce


1. Due to improper actions, the net income declined which si a concern

2. Inappropriate computer systems due to which the funds transfer to other banks were delayed


1. Net credit costs could be reduced as a result of continued divestiture of non-core assets

2. Implementing stricter credit norms at its consumer finance subsidiary can improve the asset quality

3. Reserve money which is held to support the bad loans can be used to invest in the markets to obtain normal returns


1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios

2. Competitors are offering more products and a better customer services as they have many branches in Japan

3. Low interest rates in Japan could lead to lesser profitability for the bank in the long run



1 Bank of Kyoto Ltd.

2 The Chugoku Bank, Ltd.

3 Standard Chartered Bank Japan

The table above concludes the Shinsei Bank SWOT analysis along with its marketing and brand parameters.


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