Ageas Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1859

SWOT Analysis of Ageas Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ageas SA

Parent Company

Ageas Group


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Your Partner in Insurance


High standards of innovation and customer service with several awards and recognitions proving it

Ageas Group STP


Life and Non-life insurance

Target Group

Individuals, Small-mid-large companies


Transparent and Truthful and a very ethical insurance company

Ageas Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ageas Group :

1. Ageas is an international insurance company with a legacy of over 180 years with a strong market position in Europe and Asia.

2. The company spans across various distribution channels with a broad base (banc assurance to direct sales channels) that has limited its channel risks.

3. The financial position of the company is very sound and this has helped them develop despite the adverse market environments.

4. Emphasis on corporate responsibility in terms of charity work and effective utilization of environmental resources.

5. The company has a total workforce of 11000+


1. The group has legacy issues with respect to its predecessors which carry potential risks in the group’s general account that can financially affect them.

2. The group is highly concentrated in Europe with significant amount of revenue from this region.

3. The operating expenses have shown a deteriorating trend for the company which is affecting its margins.


1. The company has an opportunity to repeat its past activities like streamlining and strengthening of its insurance activities to improve its overall profitability.

2. The insurance industry in emerging markets like India and China pose a great opportunity for this international firm.

3. The global stock performance has improved in 2012 which poses great opportunity for investment income.


1. The company is present in geography where it is exposed to troubled sovereigns which has affected the company.

2. The global economic outlook is poor and so is poor for the European region which can be a bad news to the company.

3. There is a likely increase in competition for the capital that will increase costs due to adoption of Solvency II norms.

Ageas Group Competition


Below are the 5 main Ageas Group competitors :

1. Aegon N.V.

2. Aviva Plc.

3. AXA

4. BNP Paribas

5. Munich Re

The brandguide table above concludes the Ageas Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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