Baloise SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1157

SWOT Analysis of Baloise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Baloise Holding Ltd


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Baloise. Making you safer.


A step ahead of other insurance companies by combining insurance with smart prevention.



Life, Non-life Insurance, Pension Plans

Target Group

Individuals, private customers


A focused financial services provider, creator of the ‘Safety World’

SWOT Analysis


1. The company is Swiss based and has a strong competitive position in its domestic market.

2. The company has an effective risk management system in place that has got them an A- rating and has contributed to their balance sheet strength.

3. The company also has an effective expense management system in place that has helped them in a higher underwriting profitability.

4. Has the credit of corporate responsibility of support to arts, culture, sustainable development as formulated by UN environmental program.

5. The company also boasts of a talented and dedicated team of around 7500 employees across Europe.


1. The company has a high degree of dependence on the matured life insurance markets.

2. The company does not sufficient size in the non-domestic markets.

3. The competition is very intense and strong and large sized in the non-domestic regions of the company.


1. The company can see acquisitions as an opportunity to increase their hold and act s competitive strengths.

2. The global outlook for key insurance markets is positive which is an opportunity for the company to increase its market share.

3. The company can venture into the ageing markets for its pension plan products.


1. The M&A activities of the competitors of the company affect the competitive strength.

2. Some regulatory changes in the environment in Europe can affect the company at many levels: both product and services.

3. The slow pace of recovery in Europe has affected the demand for the products and services of the company.



1. Helvetia Patria Group

2. Munich re

3. Swiss Re group

4. Zurich Financial Services

The table above concludes the Baloise SWOT analysis along with its marketing and brand parameters.


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