Fondiaria- SAI SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1052

SWOT Analysis of Fondiaria- SAI with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fondiaria- SAI, S.p.A

Parent Company

Unipol Finanical Group


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Qualcuno di cui fidarsi. (Someone you can trust)


One of the most prominent insurance players in Italy



Non-life, life, health insurance

Target Group

Individuals, Businesses


An insurance company that stands for trust

SWOT Analysis


1. The company is a part of a group that is second in Italy and the first in non-life insurance market.

2. The company has a strong distribution network of 4082 outlets, 7200+ points of sales.

3. The company boasts of 8000+ employees and a corporate responsibility record towards community and employees.

4. One of Italy’s largest insurance companies


1. The company is present in the European market where it is exposed to troubled sovereigns.

2. S&P has rated the company BBB with a negative outlook.

The company is more concentrated in the domestic market.


1. The unity of Unipo, Fondiaria, Milano and Premafin poses a great opportunity for the company to grow.

2. The global outlook for the insurance market is positive which will help the company to increase its market share and grow.

3. The ageing population in few markets poses as an opportunity for the company as new markets to venture into.


1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms.

3. The economic recovery slowdown in European nations has decreased the demand for the products.



1. Allianz AG

2. Aviva Plc.

3. Intensa Sanpaolo

The table above concludes the Fondiaria- SAI SWOT analysis along with its marketing and brand parameters.


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