Reinsurance Group of America SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1430

SWOT Analysis of Reinsurance Group of America with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Reinsurance Group of America

Parent Company

Reinsurance Group of America


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan



A company offering wide range of products catering to each reinsurance need with the best of the best people working to deliver to you



Individual life reinsurance, individual living benefits reinsurance, health reinsurance, long-term care reinsurance, group reinsurance

Target Group

Insurance companies


A specialist in providing life and health-related reinsurance and financial solutions to help their clients effectively manage risk and capital

SWOT Analysis


1. The company has been witnessing high growth sales rate contributing to the company’s success.

2. The company has extensive reach in the world, with operations being present in 25 countries.

3. The company boasts of ‘the best of best’ people, with an employee count of 1700+

4. Its services include individual life reinsurance, individual living benefits reinsurance, health reinsurance, long-term care reinsurance, group reinsurance


1. The company has been seeing deteriorating trends of profitability.

2. The company has poor debt rating which poses a problem for the company to find sources of funds.

3. The company, apart from poor profitability has to face a complex tax structure.


1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk.

2. There are great opportunities in the insurance linked markets that the company can leverage on.

3. The global reinsurance market is on the path of recovery and poses a great opportunity for the company.


1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. The American insurance market is very competitive affecting the small nature of the company’s business.

3. The increase in the consolidation in the reinsurance industry can increase the strength of competition and poses as a threat.




2. Munich Re

3. Swiss Re

The table above concludes the Reinsurance Group of America SWOT analysis along with its marketing and brand parameters.


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