CNP Assurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2138

SWOT analysis of CNP Assurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. CNP Assurance is one of the leading brands in the banking & financial services sector. The table below also lists the top CNP Assurance competitors and elaborates CNP Assurance segmentation, targeting, positioning & USP.

CNP Assurance

Parent Company

Caisse Nationale de 'Prévoyance: Caisse des dépôts Group


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

L’assureur de toute une vie (Insurer of a lifetime)


Specialization in the field of personal insurance; Offerings varied across savings, pension, risk tailor made to suit the customer’s demands

CNP Assurance STP


Savings, Personal Risk, Pension

Target Group

Professionals, General Public


High quality products to protect people from risks of everyday life and meet their savings needs at all points in their lives

CNP Assurance SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of CNP Assurance. Strengths are:

1. The company is the leading personal life insurance provider in France

2. The company also is known for the strong distribution network in place which has led to strong partnerships.

3. The company has shown an increase in its assets despite the changing interest rate environment which reflects on the company’s financial flexibility.

4. Over 4500 employees work for the company based out of France

5. The products and services offered in insurance cover the needs and spectrum of individuals as well as enterprises


Here are the weaknesses in the CNP Assurance SWOT Analysis:

1. The company is concentrated only in France with a weak international presence that is increasing its business risk.

2. The company is not able to derive much revenue from its Asian markets; also even after consolidation in Latin America, the company has been unable to reduce its risk.

3. The company has demonstrated a weakened solvency ratio which is reflective of the inability of the company to start new business ventures.


Following are the Opportunities in CNP Assurance SWOT Analysis:

1. The company has a huge opportunity to acquire and expand into other markets to increase its international presence.

2. The growing economies have fast growing insurance markets which pose as an opportunity.

3. Change in the demographics in many countries pose an opportunity for demand for insurance and other financial products.


The threats in the SWOT Analysis of CNP Assurance are as mentioned:

1. The economic slowdown in France and other European countries has affected the demand for financial products.

2. The expected recovery of global economy is weak which can affect the business and its growth.

3. There is likely going to be an increase in competition for capital that is going to affect the policy rates.

CNP Assurance Competition


Below are the top 5 CNP Assurance competitors:


2. Allianz

3. AXA

4. Aviva Plc.

5. MetLife Inc.

The brandguide table above concludes the CNP Assurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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