ONEX SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1067

SWOT Analysis of ONEX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking & Financial Services

Tagline/ Slogan

Investing +Managing An Outstanding record of Value Creation


Best practices, industry benchmarking and aggressive budgeting as a base to challenge the highest targets for operating performance and value creation



Equity investment

Target Group

Individual and institutional investors


One of the oldest and most successful private equity firms with disciplined investments and active ownership

ONEX SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ONEX :

1. Diversified product portfolio and balanced revenue streams reduces the business risks, provides cross selling opportunities to the company
2. Increased market share through about 340 acquisitions over the past 3 decades
3.Availability of sufficient capital enables it to make significant investments, expansions and capture greater market share
4. More than 75 platform acquisitions has generates a suibstantial IRR on capital invested

5.Deep network of business and strategic relationships gives an edge


1. Customer concentration impacts the bargaining power
2. Onex and its invested companies derives major portion of its revenues from few customers.


1. Accelerating global electronic manufacturing services market likely to drive the demand for Celestica's products and services which in turn enhance Onex's revenue base.
2. Spirit Aero Systems can capitalize from the growing demand for airplanes globally and thus increase the overall revenue base of Onex.

3. Poised to benefit from the growing global demand for automobiles


1. Intense competition could force Onex to reduce prices of its products thus influencing its bargaining power, straining its margins.
2. Volatile commodity prices increases the company's production costs
3. Dependence on government funding

ONEX Competition


Below are the 3 main ONEX competitors :

1.Berkshire Hathaway Inc.
2.Brookfield Asset Management Inc.
3.Counsel Corp.

The brandguide table above concludes the ONEX SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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