Shin Kong Financial SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 654

SWOT Analysis of Shin Kong Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shin Kong Financial

Parent Company

Shin Kong Financial


Investment Services


Banking and Financial Services

Tagline/ Slogan



Offers a range of financial services



Financial and Insurance Services

Target Group

Institutional and individual investors


Provides  insurance, banking, securities, asset management, insurance brokerage, and venture capital services

SWOT Analysis


1. Extensive distribution network
2. Customer base of 5 million and legacy of 50 years
3. Rated A++ by the Securities and Future Institute

4. SKFH provides a full range of financial products and services through its subsidiaries in life insurance, banking, securities, asset management etc


1.Limited global presence limits the growth potential
2.Increased competition affects the market share


1. Opening of cross-strait financial markets and the establishment of RMB clearing mechanisms likely to benefit
2.Can expand operations in the high growth potential  ASEAN  free trade market


1. Sovereign debt crisis in Europe and US fiscal cliff
2. Stock transaction volume likely to fall due to tax collection on securities trading income and rising oil and electricity prices



1.Sino Pac Financial Holdings Company Limited
2.Fubon Financial Holdings Co. Ltd.
3.Taiwan Business Bank Co.Ltd.

The table above concludes the Shin Kong Financial SWOT analysis along with its marketing and brand parameters.


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