Arab National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arab National Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arab National Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arab National Bank to benchmark its business & performance as compared to the competitors and industry. Arab National Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arab National Bank competitors and includes Arab National Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Arab National Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arab National Bank Brand Analysis
Parent Company

Arab National Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

A Friend Indeed

USP

ANB is a universal commercial bank catering for the diverse needs of its Corporate and Retail clients

Arab National Bank STP
Arab National Bank Segmentation

Retail banking, corporate banking, treasury banking and investment and brokerage services

Arab National Bank Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions

Arab National Bank Positioning

ANB Group offers comprehensive commercial and investment banking services, in addition to specialized services in the fields of heavy equipment leasing and home finance

Arab National Bank SWOT Analysis
Arab National Bank Strengths

Below are the Strengths in the SWOT Analysis of Arab National Bank:

1. ANB, a Saudi Listed Joint Stock Company, now ranks amongst the 10-15 largest banks in the Middle East
2. ANB is one of the largest providers of remittance services in the Kingdom

3. Through Arab Bank, it has links to other banks in countries including Lebanon, Syria, Oman, Turkey, Australia and Switzerland

4. New revenue streams through the establishment of joint ventures in construction leasing, insurance, and home finance sectors

5. Over 3500 people form a part of its workforce

Arab National Bank Weaknesses

Here are the weaknesses in the Arab National Bank SWOT Analysis:

1. A conservative credit culture and very limited geographic presence makes its brand recall limited

2. Bank’s Cyber security needs attention to strengthen it from malicious activities

Arab National Bank Opportunities

Following are the Opportunities in Arab National Bank SWOT Analysis:

1. Focus on continuing to benefit from the government's spending drive

2. With huge investment spearheaded by Riyadh to develop the economy and start to provide jobs for the kingdom's growing population, there are plenty of opportunities for Arab National Bank to grow its business

3. Bank sector lending to private companies in Saudi Arabia still grew at a rate of 15 percent year-on-year

4. International expansion likely to bolster revenues, the bank should try to expand its presence in overseas markets

Arab National Bank Threats

The threats in the SWOT Analysis of Arab National Bank are as mentioned:

1. In the past quarters, the competition has increased significantly from both Islamic and conventional players
2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight

Arab National Bank Competition
Competitors

Below are the top 3 Arab National Bank competitors:

1. Al Rajhi Banking & Investment Corp

2. Saudi Hollandi Bank

3. Bank Albilad


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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