Aareal Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2442

SWOT analysis of Aareal Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aareal Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Aareal Bank competitors and elaborates Aareal Bank segmentation, targeting, positioning & USP.

Aareal Bank

Parent Company

Aareal Bank Group

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Clients place a trust in their tailor made property financing solutions

Aareal Bank STP

Segment

Structured property financing segment and consulting segment

Target Group

Individuals and corporates seeking financial services

Positioning

Finding the right solution for the problems in both these segments

Aareal Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aareal Bank. Strengths are:

1. As it is a long standing partner to the institutions housing industry and commercial property sector, it understands the client’s needs to the smallest detail and provide tailor made solutions to them

2. Wide geographic presence as the branches are located in over 20 countries

3. It has a good technical expertise of the local market and it combines this with the sector specific know how to develop consumer friendle products

4. One of the most prominent banks based out of Germany

5. Nearly 2500 people work for the organisation

Weaknesses

Here are the weaknesses in the Aareal Bank SWOT Analysis:

1. The net income is affected due to the financial crisis and this resulted in lesser earnings per share

2. Caters to a niche segment and it may not generate sufficient profits as the user base is significantly less

Opportunities

Following are the Opportunities in Aareal Bank SWOT Analysis:

1. Needs to exploit other market opportunities as the present real estate sector is very volatile

2. As the logistics properties enjoyed stable growth levels, it would be better to invest in these types of real estate

3. Could provide cloud based solutions to the customers as it would help them keep a track of the changes in their real estate properties

Threats

The threats in the SWOT Analysis of Aareal Bank are as mentioned:

1. The market in the premium segment varied with the rents rising in some areas and falling in the others and as a result of this user demand is burdened by this uncertainty and the weak economy

2. The weak economy also resulted in the rents rising by only a miniscule amount in comparison to the national average which resulted in lesser profits

3. Its competitors are providing cloud computing services and thereby drawing customers to them

Aareal Bank Competition

Competitors

Below are the top 3 Aareal Bank competitors:

1. Commerzbank AG

2. UniCredit Bank AG

3. Landesbank Berlin Holding A G


The brandguide table above concludes the Aareal Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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