Chugoku Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1017

SWOT Analysis of Chugoku Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chugoku Bank

Parent Company

Chugoku Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Together for Tomorrow


Prominent bank in Japan

Chugoku Bank STP


Retail banking, corporate banking and asset management

Target Group

Retail banking and asset management


Implement latest technologies to provide fast and hassle free services to the customers

Chugoku Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chugoku Bank :

1. Has a wide geographic presence as the bank operates in Japan, Hong Kong, US and China

2. It operates through a network of 150 branch offices and international offices as well

3. The Chugoku Bank contributes to the region through its core business, tackling environmental problems by offering environmental private placement bonds, environmentally friendly loans, etc. As an environmental initiative, the bank purchased domestic credits from Kurashiki City, under a system of greenhouse gas emission rights trading

4. Wide operations and services in Japan make it a popular brand


1. In the securities business, recurring income  while recurring profit also decreased, which is a concern

2. The Bank conventionally writes off loans and makes provisions for possible loan losses based on rigorous asset assessment with a view to maintaining and enhancing its asset soundness and as a result of this the net income is reduced


1. The losses on the impairment of the fixed assets have increased when compared to the previous year. Therefore it would be advisable if the fixed assets can be leased instead of purchasing them

2. It can acquire some small firms which provide investment banking services in order to improve its IB division

3. More focus on improving the mortgage portfolio primarily to restructure debt and ensure that the debts are services smoothly


1. Increase in repo rates would affect the capital available with the bank and would increase the cost of loans to the customers

2. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank

3. Penetration of global international banks would affect its services

Chugoku Bank Competition


Below are the 3 main Chugoku Bank competitors :

1. Sapporo Hokuyo Holdings Inc.

2. The Aichi Bank Ltd.

3. The Miyazaki Bank Ltd.

The brandguide table above concludes the Chugoku Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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