Marshall & Ilsley SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 720

SWOT Analysis of Marshall & Ilsley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Marshall & Ilsley

Parent Company

BMO Harris Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

To be the bank that defines great customer experience


The largest Wisconsin-based bank



Personal banking, commercial banking and wealth management services

Target Group

Individuals and corporates seeking financial services


Achieve industry leading customer loyalty by delivering on the brand promise

SWOT Analysis


1. It has about 400 branches in various locations in the United States of America and has a strong employee strength of over 46,000 employees

2. It has developed a strong commercial and consumer base, which will be enhanced by its increased lending capacity and a full line of personal banking and wealth management services

3. Wealth management division continued to post profits and the key contributors were a disciplined sales process, a commitment to investment performance, and the implementation of a regional structure that aligns with M&I’s Commercial Banking and Community Banking divisions

4. It is recognized not only as a great place to bank, but also a great place to work


1. It is exposed to many operational risks such as the risk of fraud by employees or others, unauthorized transactions by employees, and operational or human error

2. It is also subjected to many incidences of online attacks due to its weak IT infrastructure

3. Due to its recent change of accounting standard from U.S. GAAP to IFRS, it spent a lot of money in revaluing the items according to the new standards


1. Leverage on its consolidated North American platform to deliver quality earnings growth and expand into other profitable markets

2. Improve the performance in risk management division to eliminate the market risks that are present

3. Perform strategic acquisitions to expand beyond its current market and eliminate the competitors


1. Total shareholder return has fallen as a result of the weak economic scenario

2. Factors such as the general health of capital and credit markets, including liquidity, level of activity, volatility and stability, could have a material impact on its business

3. The level of competition among the financial services companies is very high and the non-financial companies have been increasingly offering services offered by traditional banks. In this scenario, it becomes difficult to retain the customers



1. JP Morgan

2. Citi Bank

3. American express

The table above concludes the Marshall & Ilsley SWOT analysis along with its marketing and brand parameters.


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