Union National Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1695

SWOT Analysis of Union National Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Union National Bank

Parent Company

UNB Group


Regional Banks


Banking and Financial Services

Tagline/ Slogan

The bank that cares


One of the leading local banks in UAE



Corporate banking, retail banking, Islamic banking, international and investment banking

Target Group

Corporate and investment banking segments


Asia’s most preferred brand in Banking & Financial Sector

SWOT Analysis


1. The Bank has won a multitude of awards and recognition both locally and across the world, from various renowned bodies in the industry

2. Caters to a wide segment of users as it offers products to cater to the needs of users in all these segments

3. Recognized as a superbrand by the UAE Superbrand Council and is ranked amongst the top 10 companies in the UAE in the Forbes

4. The bank has an extensive network spread across UAE


1. High cap on director’s remuneration which is a point of debate

2. Increase in operating expenses as it invested a significant amount in infrastructure which could be avoided by renovating the existing branches and with the use of technology

3. Due to its stringent measures, the loans and advances have declined which is a concern


1. The Gulf economy has improved and significant investments can be made in the oil and natural gas sector as this sector in on an uptrend

2. It should reduce its investments in the tourism and manufacturing sector which are registering slow growth

3. It could eliminate efficiencies by discontinuing the less profitable products and focus more on the profitable products


1. High concentration in the Gulf increases the risk due to instability in this region

2. Competitors are investing huge amounts of money to revamp their products to suit the needs of the customers thereby drawing them away from Union National Bank



1. Commercial Bank of Dubai P.S.C.

2. First Gulf Bank PJSC

3. National Bank of Abu Dhabi PJSC


The table above concludes the Union National Bank SWOT analysis along with its marketing and brand parameters.


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