Union National Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2472

SWOT analysis of Union National Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Union National Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Union National Bank to benchmark its business & performance as compared to the competitors and industry. Union National Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Union National Bank competitors and elaborates Union National Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Union National Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Union National Bank Brand Analysis
Parent Company

UNB Group


Regional Banks


Banking & Financial Services

Tagline/ Slogan

The bank that cares


One of the leading local banks in UAE

Union National Bank STP

Corporate banking, retail banking, Islamic banking, international and investment banking

Target Group

Corporate and investment banking segments


Asia’s most preferred brand in Banking & Financial Sector

Union National Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Union National Bank. Strengths are:

1. The Bank has won a multitude of awards and recognition both locally and across the world, from various renowned bodies in the industry

2. Caters to a wide segment of users as it offers products to cater to the needs of users in all these segments

3. Recognized as a superbrand by the UAE Superbrand Council and is ranked amongst the top 10 companies in the UAE in the Forbes

4. The bank has an extensive network spread across UAE


Here are the weaknesses in the Union National Bank SWOT Analysis:

1. High cap on director’s remuneration which is a point of debate

2. Increase in operating expenses as it invested a significant amount in infrastructure which could be avoided by renovating the existing branches and with the use of technology

3. Due to its stringent measures, the loans and advances have declined which is a concern


Following are the Opportunities in Union National Bank SWOT Analysis:

1. The Gulf economy has improved and significant investments can be made in the oil and natural gas sector as this sector in on an uptrend

2. It should reduce its investments in the tourism and manufacturing sector which are registering slow growth

3. It could eliminate efficiencies by discontinuing the less profitable products and focus more on the profitable products


The threats in the SWOT Analysis of Union National Bank are as mentioned:

1. High concentration in the Gulf increases the risk due to instability in this region

2. Competitors are investing huge amounts of money to revamp their products to suit the needs of the customers thereby drawing them away from Union National Bank

Union National Bank Competition

Below are the top 3 Union National Bank competitors:

1. Commercial Bank of Dubai P.S.C.

2. First Gulf Bank PJSC

3. National Bank of Abu Dhabi PJSC


The brandguide table above concludes the Union National Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Union National Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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