Volksbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1314

SWOT Analysis of Volksbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Volksbank AG


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Peoples Bank


One of the most prominent retail banks in Austria

Volksbank STP


Corporates, stock market, Real estate and financial markets

Target Group

Stock market and financial markets


Providing latest technologies for smooth functioning of various services

Volksbank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volksbank :

1. Able to provide good service to its customers through its strong employee base of about 2,000 employees

2. Due to employee friendly HR policies, the staff turnover has increased considerably

3. The sale of Volksbank International led to a significant decrease in the risk-weighted assets and hence reducing the group’s risk by a considerable extent

4. International presence in Austria, Hungary, Romania and Malta


1. The company operates only in few countries hence limited global exposure

2. Lack of investor interest in the bank as it was not providing dividends and thereby leading to a lesser share price which translated into less market capitalization

3. Inappropriate security measures which led to many incidences of robbery


1. Early estimates indicate that the GDP would grow and this provides an opportunity to capitalize on the investment segment

2. Owing to the threat of money laundering and financing terrorist activities, the group must improve its fraud detection systems in order to ensure compliance

3. At present, it is not focused on research and development and this situation should be averted so that more user friendly products are developed


1. Less money would be available with the banks as there is less money available with the consumers who are suffering from high levels of unemployment and lesser salaries due to a weak economy

2. After the Eurozone crisis, the interest rates for the deposit facility has been cut by 25 basis points to 0.00% which reduced the money available with the bank

3. Net fee and commission income has reduced. This is because of weak investment climate in the market

Volksbank Competition


Below are the 3 main Volksbank competitors :

1. Bank fuer Tirol und V orarlberg, Aktiengesellschaft, Innsbruck

2. Oesterreichische V olksbanken AG

3. Raiffeisenlandesbank Oberoesterreich reg.GenmbH

The brandguide table above concludes the Volksbank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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