ICAP SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1937

SWOT Analysis of ICAP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking & Financial Services

Tagline/ Slogan

Connecting the world’s financial markets


Facilitates the flow of capital and investment through the financial  system and supports government  and corporate borrowing



Voice, electronic, and post trade risk and information

Target Group

Traders and investors


Markets operator and provider of post trade risk mitigation and information services.

ICAP SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ICAP :

1. Strong presence in all the major financial centres – with a local footprint in 30+ countries and more than 70 locations worldwide
2. Diversified business, global reach and proven ability to respond to changing customer needs
3.Creation of Global Broking division enabling the Group to execute a global strategy for all broking services

4. Acquisition of smaller firms have strengthened the companys position


1. Trading activity across all asset classes dependant on global scenario
2.Decline in number of employees is a concern


1. Regulatory push towards electronic trading to enhance growth
2. Regulatory focus on better risk management to benefit  business
3. Well positioned to leverage ISDX’s exchange status to offer new products and solutions for its customers

4.Acquisition and launch of ISDX to expand business in capital raising market space


1. The wholesale financial markets are facing a number of cyclical and structural challenges
2. Decelerating  growth in global trade due to private sector deleveraging and government fiscal constraint
3. Many peripheral Eurozone economies experiencing deepening recession.

ICAP Competition


Below are the 2 main ICAP competitors :

1.Integrated Asset Management Plc.
2.Numis Corporation  Plc.

The brandguide table above concludes the ICAP SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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