Japan Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 714

SWOT Analysis of Japan Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Japan Securities

Parent Company

Japan Securities


Investment Services


Banking and Financial Services

Tagline/ Slogan



Japan’s largest securities finance company



Bond financing, loans, bond services and stock lending

Target Group

Institutional and private investors


An institution specializing in the securities finance business

SWOT Analysis


1. Japan’s largest securities finance company
2. Diversified product portfolio includes Loans for margin transactions, Bond financing and general loans, Bond services and Stock lending for its large customer base

3. Customer foucsed services and solutions for enterprises and corporates

4. Employee workforce has expertise in the field which is aptly led by the management


1.Decline in revenues by margin loans business
2.Lower lending rate cause decline in operating revenues from bond financing and general loans business


1.Mergers and acquisitions can increase profitability
2. Growth and partnerships across the globe especially in emerging economies can enhance growth


1.Uncertain outlook for the Japanese economy
2.Increasing serious financial problems in Europe

3. Japanese economy, having been dealt a severe blow by the Great East Japan Earthquake, continues to face a number of problems, including issues with electric power supplies



1.Mitsubishi UFJ Financial Group Inc
2.Mizuho Financial Group
3.Sumitomo Mitsui Financial Group Inc

The table above concludes the Japan Securities SWOT analysis along with its marketing and brand parameters.


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