Man Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1170

SWOT Analysis of Man Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Man Group

Parent Company

Man Group


Investment Services


Banking and Financial Services

Tagline/ Slogan



One of the leading global providers of alternative investment products and solutions



Alternative investment products and solutions and brokerage services

Target Group

Institutional and individual investors


Independent alternative investment managers and a leader in liquid, high-alpha investment strategies

SWOT Analysis


1. Reputation as the world's largest listed hedge fund manager continues to help contain flight of funds under management
2.Employs around 1,600 people in 15 countries
3. Strong product distribution network helping in raising assets across diversified geographies
4. Strong balance sheet and access to liquidity help retain customers

5. The organisation also actively does its bit as a part of corporate social responsibility


1. Weak performance of funds other than AHL

2. Investment in fraud schemes in the past have hurt its brand image


1. Increased regulatory scrutiny likely to be beneficial to listed hedge funds
2. Acquisition of FRM Holdings likely to be beneficial

3. Global partnerships with bigger firms can boost company performance


1. Consolidation in fund management industry
2. Increasing competition from new entrants into ETF market



1.Aberdeen Asset Management Plc
2.F&C Asset Management Plc
3.Intermediate Capital Group Plc

The table above concludes the Man Group SWOT analysis along with its marketing and brand parameters.


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