77 Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1833

SWOT Analysis of 77 Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

77 Bank

Parent Company

77 Bank Ltd


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Best creative bank


A bank committed to Earthquake reconstruction and revitalizing the regional economy



Holding deposits for public money and handling payments

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


The 77 Bank continues to strengthen its business foundation and enhance its management quality in order to be the "Best creative bank" that creates a new era together with the region

SWOT Analysis


1. The Bank is the largest in the Tohoku region, with a branch network of 140 domestic branches covering the northern part of Honshu, Japan's largest island

2. 77 Bank started New Medium-term Management Plan for supporting the earthquake recovery and to revitalize the regional economy

3. It has strengthen its loan and consulting capabilities related to revitalizing the economy hit by earthquake in the region

4. Identify borrowing needs through visiting to customers and strengthening the efforts targeted at housing demand


1. Core Operating income decreased despite a decrease in expenses because interest income decreased due partly to a decrease in interest on loans

2. Capitalization which is weaker than the regional bank average


1. The impact of Economic stimulus measures put forth by the government, production and exports have started to pick up and personal consumption has been brisk

2. Public investment and housing investment are trending upwards
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. In view of the stabilizing local economy, there is still room for the bank to find growth opportunities in its home market


1. The slowdown of economic activity overseas poses a risk to Japan
2. Anticipated deposit withdrawals and future demand for funds accompanying the progress of reconstruction
3. As interest rates increase, so will the threat of a fiscal crisis in Japan

4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated teller networks



1. The Musashino Bank, Ltd.

2. The Chiba Kogyo Bank, Ltd.

3. The Shiga Bank, Ltd.

4. Aozora Bank Ltd.

5. The Miyazaki Bank Ltd

6. Sumitomo Mitsui Banking Corporation

7. Culture Convenience Club Co., Ltd

The table above concludes the 77 Bank SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to 77 Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: