Dubai Islamic Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Dubai Islamic Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Dubai Islamic Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dubai Islamic Bank to benchmark its business & performance as compared to the competitors. Dubai Islamic Bank is one of the leading brands in the banking & financial services sector.

The table below lists the Dubai Islamic Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dubai Islamic Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dubai Islamic Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dubai Islamic Bank Brand Analysis
Parent Company

Dubai Islamic Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Putting the First Into Banking!


It is the first Islamic bank to have incorporated the principles of Islam in all its practices

Dubai Islamic Bank STP

Retail banking, corporate banking, treasury banking, wealth management, real estate finance and a special banking scheme for ladies- Johara Ladies

Target Group

A customer looking for Sharia compliant non- interest financial services


A customer-centered organization, where close personal service and honesty form the basis of all relationships

SWOT Analysis of Dubai Islamic Bank
Dubai Islamic Bank Strengths

Below are the Strengths in the SWOT Analysis of Dubai Islamic Bank:

1. It is present today in one of the world’s fastest-growing economic sectors (Islamic banking and finance) that comprises of more than 400 institutions tasked with managing assets globally
2. Dubai Islamic Bank has been named as the Best Islamic Bank in the region by Banker Middle East Magazine

3. DIB has been proactive in creating partnerships and alliances at both the local and international level. The bank has established DIB Pakistan Limited, a wholly owned subsidiary

4. DIB has strong financial stability and strong capitalization

Dubai Islamic Bank Weaknesses

Here are the weaknesses in the Dubai Islamic Bank SWOT Analysis:

1. The bank’s lending profile is with asset quality concerns resulting in high impairment charges
2. Exposure to Real Estate sector which is facing net losses could lead to future losses
3. The bank limits its revenue generation opportunities by having its operations confined to a geographical region

Dubai Islamic Bank Opportunities

Following are the Opportunities in Dubai Islamic Bank SWOT Analysis:

1. The focus on expansion of distribution channel could provide new opportunities to the bank
2. Launch of new financial products by the bank could help it sustain in highly competitive banking environment
3. Islamic banking and finance is today one of the world’s fastest-growing economic sectors and has opportunities to grow in emerging economies

Dubai Islamic Bank Threats

The threats in the SWOT Analysis of Dubai Islamic Bank are as mentioned:

1. Intense competition among Islamic and conventional banks may keep profit margins at minimum
2. Regulatory Changes concerning to the global financial crisis are going to be stricter
3. Fluctuations in interest rates

Dubai Islamic Bank Competition
Dubai Islamic Bank Competitors

Below are the top 5 competitors of Dubai Islamic Bank:

1. Abu Dhabi Islamic Bank

2. First Gulf Bank PJSC

3. Al Salam Bank BSC

4. Emirates NBD Bank

5. Mashreq Bank PSC

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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