Saudi British Bank SABB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1490

SWOT Analysis of Saudi British Bank SABB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi British Bank SABB

Parent Company

Saudi British Bank SABB


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Local vision, international expertise


SABB Islamic Financial Solutions conforms to strict adherence to principles of Sharia



Personal, Commercial, Corporate, Private and Islamic Banking

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions along with Islamic Non-interest banking


International Bank offering Shariah-compliant solutions within an integrated system

SWOT Analysis


1. SABB is an Associated Company of the HSBC Group, one of the world’s largest banking and financial services organizations with over 10,000 offices in 83 countries and territories across Europe, the Asia-Pacific region, the Americas, the Middle East and Africa

2. Judged as one of the Best Bank in Saudi Arabia by Euromoney

3. SABB is also active in the field of education, offering scholarships and training programmes for Saudi graduates preparing for a career in banking

4. Over 5000 employees are a part of the organisation

5. Association with HSBC adds more brand value to the bank


1. Bank shares disappointed which can be a concern

2. Competition weighed on profit margins

3. Regulators' decision to encourage banks to make large provisions for loan losses in the third quarter as a precaution affecting the operating income


1. Strong economic growth may provide a general boost to profits
2. One is that loan loss provisions tapered off last quarter as regulators apparently became satisfied with the banks' precautions. Now that the precautions have been taken, banks may be freer to offer more loans in the relatively risky but lucrative consumer sector
3. Focus on continuing growth to benefit from the government's spending drive


1. Mature markets are competitive. In order for SABB to grow in a mature market, it has to increase market share, which is difficult and expensive
2. The lending environment in Saudi Arabia intensely competitive between a small number of local banks, and means that while banks will be able to book new assets, margins will be tight

3. Global demand for goods produced by emerging market manufacturers continued to weaken



1. Saudi Hollandi Bank

2. Riyad Bank

3. Arab National Bank

4. Al Rajhi Bank

The table above concludes the Saudi British Bank SABB SWOT analysis along with its marketing and brand parameters.


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