Yamaguchi Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 985

SWOT Analysis of Yamaguchi Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamaguchi Financial Group

Parent Company

Yamaguchi Financial Group


Regional Banks


Banking and Financial Services

Tagline/ Slogan

For the future beyond the region


Developed the Group's Asian bases and proactively took advantage of their comprehensive financial service functions, including consulting, securities and cards



Deposits, loans, foreign exchange transactions, leasing and credit cards

Target Group

Individuals, Small, medium & large enterprise looking for diverse financial solutions


It is focused on providing a diverse range of banking products and services

SWOT Analysis


1. Under the YMFG Second Medium-Term Management Plan, the three bank brands-Yamaguchi Bank, Momiji Bank and Kitakyushu Bank-worked to smoothly provide financial functions to match the characteristics of their regions

2. It began providing overseas business support services for customers expanding their overseas businesses through alliances with Bank Negara Indonesia, TMB Bank (Thailand) and the State Bank of India

3. Business profits from core operations increased mainly due to a gain on transfer in line with the securitization of loans

4. Ratings for the Group companies were A (stable) for YMFG, A + (stable) for Yamaguchi Bank and Momiji Bank

5. As part of its efforts to contribute to the creation of a sustainable society, YMFG is working on a number of initiatives to prevent global warming


1. it may take a prolonged period of time before Yamaguchi cultivates long-term benefits from the integration of its alliances

2. High market share and exposure in its home banking market of Yamaguchi Prefecture, which is suffering from protracted weak bank financing demand
3. Concentration in exposures to the auto-related industry and shipping industry


1. The impact of Economic stimulus measures put forth by the government, production and exports have started to pick up and personal consumption has been brisk

2. Public investment and housing investment are trending upwards
3. A political shakeup in Japan could force many new reforms that fix the country’s most glaring problems while positioning it for a more robust future

4. In view of the stabilizing local economy, there is still room for the bank to find growth opportunities in its home market


1. The slowdown of economic activity overseas poses a risk to Japan
2. Anticipated deposit withdrawals and future demand for funds accompanying the progress of reconstruction
3. As interest rates increase, so will the threat of a fiscal crisis in Japan

4. Intramural squabbling at newly merged banks has kept them from streamlining operations or cutting costs quickly, and in some cases has produced embarrassing disasters like days-long crashes of automated teller networks



1. The Bank of Tokyo-Mitsubishi UFJ,Ltd.

2. Royal Bank of Scotland Group PLC

3. The Bank of New York Mellon Corporation

4. The Chiba Bank, Ltd.

The table above concludes the Yamaguchi Financial Group SWOT analysis along with its marketing and brand parameters.


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