American Financial Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2012

SWOT analysis of American Financial Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. American Financial Group is one of the leading brands in the banking & financial services sector. The table below also lists the top American Financial Group competitors and elaborates American Financial Group segmentation, targeting, positioning & USP.

American Financial Group

Parent Company

Great American Insurance Group


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan



Wide range of specialty coverages managed by specialists along with providing excellent service to both agents and policy holders

American Financial Group STP


Property & Casualty, Annuity, Medicare, Life

Target Group

Businesses, Individuals and enterprises


Enabling individuals and businesses to manage financial risk using insurance products and services that are tailored to meet their specific needs

American Financial Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Financial Group. Strengths are:

1. AFG has a strong position in its domestic market where more than half of its premiums of P&C are driven by the top ten businesses.

2. The company has a combined ratio (number to measure underwriting profitability) better than the industry average that proves strong fundamentals.

3. The company has a strong code of ethics and corporate governance in place.

4. The company boasts of a workforce of over 6700 employees and a CSR record on par with the industry.


Here are the weaknesses in the American Financial Group SWOT Analysis:

1. The company is highly dependent on its domestic market for its revenues.

2. The company has significant exposure to MBS (mortgage backed securities).

3. The company however profitable is still a small scale company compared to its competitors who are global


Following are the Opportunities in American Financial Group SWOT Analysis:

1. The recovery in United States commercial real estate segment can boost the property and casualty insurance.

2. The company is expected to grow because of extending its scale by acquisitions to optimize its business portfolio.

3. The global market for P&C has a positive outlook posing an opportunity to the company.


The threats in the SWOT Analysis of American Financial Group are as mentioned:

1. A complex and constantly changing regulatory structure can affect the performance of the company.

2. The company operates in an intense competition environment hence affecting its operations.

3. The increase in the instance of frauds in the industry is a threat to the company.

American Financial Group Competition


Below are the top 3 American Financial Group competitors:

1. Ace Limited

2. CNA Financial Corporation

3. Zurich Financial Services

The brandguide table above concludes the American Financial Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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