Genworth Financial SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2531

SWOT analysis of Genworth Financial analyses the brand/company with its strengths, weaknesses, opportunities & threats. Genworth Financial is one of the leading brands in the banking & financial services sector. The table below also lists the top Genworth Financial competitors and elaborates Genworth Financial segmentation, targeting, positioning & USP.

Genworth Financial

Parent Company



Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Think it Possible


An extensive distribution network that helps to reach out and leverage on rich experience in their domain

Genworth Financial STP


US Life Insurance, US mortgage, international mortgage, wealth management

Target Group

Individuals, High net worth individuals


An insurance leader dedicated to helping people secure their financial lives and families and futures

Genworth Financial SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Genworth Financial. Strengths are:

1. The company boasts of a presence in over 25 countries with a workforce of over 6300 employees.

2. The company is global leader in management of mortgage default risk.

3. The company has an extensive distribution network of intermediaries like FIs, BGAs, IMOs, retail, independent advisors and mortgage professionals.

4. It offers services like life and Long Term Care Insurance, Wealth Management, Mortgage Insurance, Lifestyle Protection Insurance etc


Here are the weaknesses in the Genworth Financial SWOT Analysis:

1. The company has low investments in research and development in terms of products and services.

2. The company is facing the problems of a high cost structure with impending increase in interest.


Following are the Opportunities in Genworth Financial SWOT Analysis:

1. The recovery in the housing and real estate of US will revive the business of the company.

2. The global positive outlook for real estate and housing due to growing economies pose as an opportunity to the company.

3. The company can practice new acquisitions to increase its foothold in the growing economies.


The threats in the SWOT Analysis of Genworth Financial are as mentioned:

1. Credit market crisis and housing crisis pose the biggest threats to the company.

2. The company operates in a very intense competitive environment along with increasing costs and interest rates.

3. Government regulations and the complex framework can affect the company’s performance.

Genworth Financial Competition


Below are the top 2 Genworth Financial competitors:

1. Manulife Financial Corporation

2. MetLife Inc.


The brandguide table above concludes the Genworth Financial SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Genworth Financial. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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