Storebrand SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 792

SWOT Analysis of Storebrand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Storebrand Norden Group


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan



Cost-effective distribution and a customer-friendly internet solution and a competitive provider of security at low prices



Life and pension, Insurance

Target Group

Individuals, Corporates, Businesses


Most respected and customer-oriented life insurance company offering customers the most attractive products, the best advice and the best customer service

SWOT Analysis


1. Store brand is the Nordic region's leading provider of life insurance and pensions.

2. The company is commitment to corporate responsibility that is firmly anchored in the company's corporate vision and values.

3. The company is known for its financial strength and strengthened buffer capital which reflects in the ratings of the company.

4. Over 2000 employees form a part of its workforce and expert team


1. There is limited transparency regarding the integration of environmental and social aspects into the company's products and services.

2. The company is concentrated and dependent on Norwegian markets.


1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk.

2. There are great opportunities in the insurance linked markets that the company can leverage on.

3. In line with the global trends, there are number of opportunities in the retirement market worldwide.


1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is a likely increase in competition for capital that will increase costs due to Solvency II project.

3. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.




2. AXA

The table above concludes the Storebrand SWOT analysis along with its marketing and brand parameters.


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