Storebrand SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1129

SWOT analysis of Storebrand analyses the brand/company with its strengths, weaknesses, opportunities & threats. Storebrand is one of the leading brands in the banking & financial services sector. The table below also lists the top Storebrand competitors and elaborates Storebrand segmentation, targeting, positioning & USP.


Parent Company

The Storebrand Norden Group


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan



Cost-effective distribution and a customer-friendly internet solution and a competitive provider of security at low prices

Storebrand STP


Life and pension, Insurance

Target Group

Individuals, Corporates, Businesses


Most respected and customer-oriented life insurance company offering customers the most attractive products, the best advice and the best customer service

Storebrand SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Storebrand. Strengths are:

1. Store brand is the Nordic region's leading provider of life insurance and pensions.

2. The company is commitment to corporate responsibility that is firmly anchored in the company's corporate vision and values.

3. The company is known for its financial strength and strengthened buffer capital which reflects in the ratings of the company.

4. Over 2000 employees form a part of its workforce and expert team


Here are the weaknesses in the Storebrand SWOT Analysis:

1. There is limited transparency regarding the integration of environmental and social aspects into the company's products and services.

2. The company is concentrated and dependent on Norwegian markets.


Following are the Opportunities in Storebrand SWOT Analysis:

1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk.

2. There are great opportunities in the insurance linked markets that the company can leverage on.

3. In line with the global trends, there are number of opportunities in the retirement market worldwide.


The threats in the SWOT Analysis of Storebrand are as mentioned:

1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is a likely increase in competition for capital that will increase costs due to Solvency II project.

3. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.

Storebrand Competition


Below are the top 2 Storebrand competitors:


2. AXA

The brandguide table above concludes the Storebrand SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Storebrand. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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