Unipol SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 865

SWOT Analysis of Unipol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Unipol Gruppo Finanziario S.p.A.


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Unique Policy


A company that has strong ethics and values in place selling a variety range of financial services



Pension funds, real estate, purchasing and auxiliary services; development of life products, reinsurance

Target Group

Individuals, Businesses, Insurance companies


A transparent company with an aim for customer satisfaction in price, performance and quality of service

SWOT Analysis


1. The company is one of the largest insurance group operating in Italy and the largest operating in Non-Life business.

2. The company has a strong sustainability initiative that delivers    long-term financial value, governance, protection of the environment and social responsibility.

3. The company boasts of strength of 7500+ employees with a consistent majority of women

4. It is one of the largest Italy based insurance and financial services company


1. The company has volatility in its financial and credit ratings, placing them in negative outlook.

2. The company’s portfolio shows exposure to the distressed sovereign market which can affect the company’s investment performance


1. The company has a huge opportunity to acquire and expand into other markets to increase its international presence.

2. The growing economies have fast growing insurance markets which pose as an opportunity.

3. Change in the demographics in many countries pose an opportunity for demand for insurance and other financial products.


1. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.

2. Solvency II adoption is also likely to increase the competition for capital.

3. The increase in corporate insolvencies on the global scale affects the demand for commercial insurance products.



1. Assicurazioni Generali

2. Fondiaria-SAI

3. Mediolanum

The table above concludes the Unipol SWOT analysis along with its marketing and brand parameters.


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