Tong Yang Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1089

SWOT Analysis of Tong Yang Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tong Yang Securities

Parent Company

Tong Yang Group


Investment Services


Banking & Financial Services

Tagline/ Slogan



A global securities company creating greater value through advanced financial solutions

Tong Yang Securities STP


Securities dealing, underwriting and brokerage services, mutual fund and asset management, online trading, factoring, leasing, credit cards, beneficiary certificates, and corporate finance

Target Group

Individual and institutional investors, traders


Financial services company, which provides investment banking and wealth management services

Tong Yang Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tong Yang Securities :

1. Employee strength of about 3,000 makes it a prominent player
2. Specialized and differentiated products of Tongyang Group
3. Network of 120+ branches  throughout Korea and consolidated subsidiaries

4. Active advertisement through social media means more brand recall


1.Slightly lower interest rates in terms of CMA packages
2. Subjected to various kind of financial risks and currently undergoing liquidity crisis


1. Rapid development of Korean financial markets
2.Exapansion into overseas markets to increase profitability
3. Strong focus on rapidly growing emerging markets


1. Increasing competition affects market share
2. Volatile financial markets impacted by geopolitical risks

Tong Yang Securities Competition


Below are the 3 main Tong Yang Securities competitors :

1. Daewoo Securities Co. Ltd.
2. Mirae Asset Securities Co. Ltd.
3. Samsung Securities Company Ltd.


The brandguide table above concludes the Tong Yang Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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