EXOR SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1170

SWOT Analysis of EXOR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Investment Services


Banking and Financial Services

Tagline/ Slogan



EXOR has experience of more than a century of investments



Automobiles, agricultural and construction equipment, commercial vehicles, real estate services and professional football

Target Group

Institutional and individual investors


An investments holding company that makes long-term investments focused on global companies in diversified sectors

SWOT Analysis


1. The net asset value of the company is in a strong position

2. Employee base of over 280,000 make it a strong workforce
3. Focus on global companies in diversified sectors

4. One of the most prominent investment companies having an expertise in the industry

5. Presence in Europe and US makes it a strong investment agency in the region


1.Financial position is particularly influenced by the general state of the economy in the countries in which it operates
2. The complex global economic situation negatively affected the earnings of the principal investment holdings

3. High exposure to certain sectors or investments


1. Acquisitions and partnerships can enhance growth
2.Increased global penetration can help increase profitability


1.The weak economic state of affairs in Europe and Italy elicits a great deal of uncertainty
2. Sectors in which the principal investment holdings operate have historically been subject to highly cyclical demand making it difficult to predict the magnitude and duration of economic cycles

3.Markets in which the principal companies operate are exposed to variations in energy and raw material prices or a possible reduction in infrastructure investments



1.Italmobiliare S.p.A
2.Mittel S.p.A.


The table above concludes the EXOR SWOT analysis along with its marketing and brand parameters.


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