Daewoo Securities SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1213

SWOT Analysis of Daewoo Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daewoo Securities

Parent Company

KDB Financial group


Investment Services


Banking & Financial Services

Tagline/ Slogan



Stronghold in the brokerage market and  a viable top IB player in the Korean market.

Daewoo Securities STP


Securities trading and brokerage, underwriting, asset management, and international corporate finance

Target Group

Investors, traders


Full-service investment firm offering a wide range of financial services

Daewoo Securities SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daewoo Securities :

1. 3,000+ employees in over 100 domestic and 9 overseas networks
2. Ranked as one of the South Korea’s top domestic brokers
3. Sustains the highest level of net figures in the Korean Securities Industry
4. High credit ratings by top rating agencies

5. Strong backing for Daewoo conglomerate makes it a big brand


1.Exposed to market, credit, liquidity, operational, legal, and reputational risk

2. Dependent on Korea hence highly susceptible to market variations


1. Diversifying  global business areas and create synergies

from strategic partnerships with international financial firms and with KDB Financial group
2. Joint venture agreement with a securities firm in Mongolia likely to enhance profitability


1. Challenging economic situation in Korea and overseas
2. Mature market and over competition in Korea adversely affect the business environment

Daewoo Securities Competition


Below are the 3 main Daewoo Securities competitors :

1.Hana Financial Group Inc.
2.Shinhan Bank
3.Woori Financial Group

The brandguide table above concludes the Daewoo Securities SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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