Daewoo Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 833
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SWOT Analysis of Daewoo Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daewoo Securities

Parent Company

KDB Financial group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

-

USP

Stronghold in the brokerage market and  a viable top IB player in the Korean market.

STP

Segment

Securities trading and brokerage, underwriting, asset management, and international corporate finance

Target Group

Investors, traders

Positioning

Full-service investment firm offering a wide range of financial services

SWOT Analysis

Strengths

1. 3,000+ employees in over 100 domestic and 9 overseas networks
2. Ranked as one of the South Korea’s top domestic brokers
3. Sustains the highest level of net figures in the Korean Securities Industry
4. High credit ratings by top rating agencies

5. Strong backing for Daewoo conglomerate makes it a big brand

Weaknesses

1.Exposed to market, credit, liquidity, operational, legal, and reputational risk

2. Dependent on Korea hence highly susceptible to market variations

Opportunities

1. Diversifying  global business areas and create synergies

from strategic partnerships with international financial firms and with KDB Financial group
2. Joint venture agreement with a securities firm in Mongolia likely to enhance profitability

Threats

1. Challenging economic situation in Korea and overseas
2. Mature market and over competition in Korea adversely affect the business environment

Competition

Competitors

1.Hana Financial Group Inc.
2.Shinhan Bank
3.Woori Financial Group


The table above concludes the Daewoo Securities SWOT analysis along with its marketing and brand parameters.

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