Daewoo Securities SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 920

SWOT Analysis of Daewoo Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daewoo Securities

Parent Company

KDB Financial group


Investment Services


Banking and Financial Services

Tagline/ Slogan



Stronghold in the brokerage market and  a viable top IB player in the Korean market.



Securities trading and brokerage, underwriting, asset management, and international corporate finance

Target Group

Investors, traders


Full-service investment firm offering a wide range of financial services

SWOT Analysis


1. 3,000+ employees in over 100 domestic and 9 overseas networks
2. Ranked as one of the South Korea’s top domestic brokers
3. Sustains the highest level of net figures in the Korean Securities Industry
4. High credit ratings by top rating agencies

5. Strong backing for Daewoo conglomerate makes it a big brand


1.Exposed to market, credit, liquidity, operational, legal, and reputational risk

2. Dependent on Korea hence highly susceptible to market variations


1. Diversifying  global business areas and create synergies

from strategic partnerships with international financial firms and with KDB Financial group
2. Joint venture agreement with a securities firm in Mongolia likely to enhance profitability


1. Challenging economic situation in Korea and overseas
2. Mature market and over competition in Korea adversely affect the business environment



1.Hana Financial Group Inc.
2.Shinhan Bank
3.Woori Financial Group

The table above concludes the Daewoo Securities SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Daewoo Securities. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: