Awa Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1500

SWOT analysis of Awa Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Awa Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Awa Bank to benchmark its business & performance as compared to the competitors and industry. Awa Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Awa Bank competitors and elaborates Awa Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Awa Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Awa Bank Brand Analysis
Parent Company

Awa Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the most prominent regional banks in Japan

Awa Bank STP

Banking and financial services

Target Group

Individuals and enterprsies


Provides all the services required for the individual and corporate segments

Awa Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Awa Bank. Strengths are:

1. Strong domestic presence as it is present in almost many of the places

2. Total assets of the bank have increased in comparison to that of the previous years and it can make better utilization of these assets

3. More cash is available with the bank as a result of the fees and commissions earned on the sale of its financial products

4. The bank provides different services for retail and corporate customers like loans, banking services, deposits etc


Here are the weaknesses in the Awa Bank SWOT Analysis:

1. Earnings per share is decreasing as a result of which the investors might not be interested in investing in the bank

2. More provisions are given for the bad loans and as a result of this the bank is comprising on the money which can be invested somewhere else

3. The bank has limited presence and restricted only to Japan for its business


Following are the Opportunities in Awa Bank SWOT Analysis:

1. As customers are moving towards mobile banking, it should provide more services for Android and IOS devices and provide cloud based services

2. It can expand into other geographic locations as it would be risky if it is concentrated only in Japan

3. Decrease in loans was less severe compared to the decrease in the deposits thereby increasing the loan/deposit ratio and thereby improving the rating of the bank


The threats in the SWOT Analysis of Awa Bank are as mentioned:

1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios for the bank

2. Competitors are offering more products and a better customer services as they have many branches in Japan

3. Low interest rates in Japan would affect the money inflows for the bank in the long run

Awa Bank Competition

Below are the top 3 Awa Bank competitors:

1. The Fukui Bank, Ltd.

2. The Iyo Bank, Ltd.

3. The Ogaki Kyoritsu Bank Ltd


The brandguide table above concludes the Awa Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Awa Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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