Awa Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 955

SWOT Analysis of Awa Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Awa Bank

Parent Company

Awa Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



One of the most prominent regional banks in Japan



Banking and financial services

Target Group

Individuals and enterprsies


Provides all the services required for the individual and corporate segments

SWOT Analysis


1. Strong domestic presence as it is present in almost many of the places

2. Total assets of the bank have increased in comparison to that of the previous years and it can make better utilization of these assets

3. More cash is available with the bank as a result of the fees and commissions earned on the sale of its financial products

4. The bank provides different services for retail and corporate customers like loans, banking services, deposits etc


1. Earnings per share is decreasing as a result of which the investors might not be interested in investing in the bank

2. More provisions are given for the bad loans and as a result of this the bank is comprising on the money which can be invested somewhere else

3. The bank has limited presence and restricted only to Japan for its business


1. As customers are moving towards mobile banking, it should provide more services for Android and IOS devices and provide cloud based services

2. It can expand into other geographic locations as it would be risky if it is concentrated only in Japan

3. Decrease in loans was less severe compared to the decrease in the deposits thereby increasing the loan/deposit ratio and thereby improving the rating of the bank


1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios for the bank

2. Competitors are offering more products and a better customer services as they have many branches in Japan

3. Low interest rates in Japan would affect the money inflows for the bank in the long run



1. The Fukui Bank, Ltd.

2. The Iyo Bank, Ltd.

3. The Ogaki Kyoritsu Bank Ltd


The table above concludes the Awa Bank SWOT analysis along with its marketing and brand parameters.


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