Blom Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3666

SWOT Analysis of Blom Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blom Bank

Parent Company

Blom Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



One of the most recognised banks in Lebanon

Blom Bank STP


Retail banking; corporate banking; treasury, money and capital markets; and asset management and private banking

Target Group

Retail and corporate banking


One stop solution for all customer needs

Blom Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blom Bank :

1. The bank serves many international customers as it operates in Lebanon, Cyprus, Jordan, France, UAE, the UK, Romania, Switzerland, Syria, and Egypt and it has more than 4,500 employees

2. It recorded the highest profitability ratios among listed banks

3. It has a strong conservative culture, resilience, and stable management and it was able to withstand the difficult operating conditions and enhance its risk and liquidity profile, drawing on its vast experience of managing under similar circumstances of risk and uncertainty

4. The company offers retail, corporate and also investment banking services


1. The non-performing loans increased which is a concern

2. Return on equity has been decreasing over the past few years and this is a concern as investors are attracted towards companies having a great return on equity and this would indirectly affect the market capitalization

3 Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers


1. Can expand in the developing nations as there is a lot of growth potential in those nations

2. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better

3. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments


1. Foreign direct investment and portfolio investment deteriorated and exports went under pressure as transit routes through Syria closed down

2. Real money available with the customer is decreasing as a result of declining tourism and real estate, the two sectors that were the main drivers of economic growth during the past few years and this would affect the money available with the bank

3. As Blom bank provides a lot of mobile banking services, the rising number of Trojans in internet market can pose a threat to it

Blom Bank Competition


Below are the 4 main Blom Bank competitors :

1. Byblos Bank SAL

2. Bank of Beirut SAL

3. HSBC Bank Middle East Limited

4. Lebanon & Gulf Bank SAL


The brandguide table above concludes the Blom Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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