Blom Bank SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Blom Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blom Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blom Bank to benchmark its business & performance as compared to the competitors and industry. Blom Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blom Bank competitors and includes Blom Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Blom Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blom Bank Brand Analysis
Parent Company

Blom Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

One of the most recognised banks in Lebanon

Blom Bank STP
Blom Bank Segmentation

Retail banking; corporate banking; treasury, money and capital markets; and asset management and private banking

Blom Bank Target Market

Retail and corporate banking

Blom Bank Positioning

One stop solution for all customer needs

Blom Bank SWOT Analysis
Blom Bank Strengths

Below are the Strengths in the SWOT Analysis of Blom Bank:

1. The bank serves many international customers as it operates in Lebanon, Cyprus, Jordan, France, UAE, the UK, Romania, Switzerland, Syria, and Egypt and it has more than 4,500 employees

2. It recorded the highest profitability ratios among listed banks

3. It has a strong conservative culture, resilience, and stable management and it was able to withstand the difficult operating conditions and enhance its risk and liquidity profile, drawing on its vast experience of managing under similar circumstances of risk and uncertainty

4. The company offers retail, corporate and also investment banking services

Blom Bank Weaknesses

Here are the weaknesses in the Blom Bank SWOT Analysis:

1. The non-performing loans increased which is a concern

2. Return on equity has been decreasing over the past few years and this is a concern as investors are attracted towards companies having a great return on equity and this would indirectly affect the market capitalization

3 Very few credit card loyalty benefits are being provided when the competitors are providing a gamut of benefits to the customers

Blom Bank Opportunities

Following are the Opportunities in Blom Bank SWOT Analysis:

1. Can expand in the developing nations as there is a lot of growth potential in those nations

2. Instill the company’s core values and launch various skill-building programs so that the employees can serve the consumers better

3. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments

Blom Bank Threats

The threats in the SWOT Analysis of Blom Bank are as mentioned:

1. Foreign direct investment and portfolio investment deteriorated and exports went under pressure as transit routes through Syria closed down

2. Real money available with the customer is decreasing as a result of declining tourism and real estate, the two sectors that were the main drivers of economic growth during the past few years and this would affect the money available with the bank

3. As Blom bank provides a lot of mobile banking services, the rising number of Trojans in internet market can pose a threat to it

Blom Bank Competition
Competitors

Below are the top 4 Blom Bank competitors:

1. Byblos Bank SAL

2. Bank of Beirut SAL

3. HSBC Bank Middle East Limited

4. Lebanon & Gulf Bank SAL

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blom Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin