IKB Deutsche Industriebank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 755

SWOT Analysis of IKB Deutsche Industriebank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IKB Deutsche Industriebank

Parent Company

IKB Deutsche Industriebank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Specialises in lending to small and medium companies



Credit products, advisory and capital markets, treasure and investments

Target Group

Individuals and small-medium companies


Helping clients optimize their financing structure and gain access to capital markets

SWOT Analysis


1. Able to provide better customer service through its strong employee strength of about 1500 employees

2. More focus on short term receivables led to an increase in the loans and receivables and this trend is continuing

3. It has a stable liquidity position as it had a good funding mix and it has a comprehensive risk management system to detect and tackle the risks

4. Provides reasonable loans to smaller firms which otherwise are not entertained by big companies


1. The brand value of the bank has been tarnished and it had been accused of alleged accounting frauds

2. Weaker financial position as the capital adequacy ratio has declined compared to the previous years

3. Increase in the liabilities can lead to more money outflow in the form of more interest payments


1. It should reduce the complexity of the group structure so the more focus can be laid on cutting costs and focus more on customer satisfaction

2. Need to expand to the developing markers which show and strong growth potential and this can offset the losses incurred in US or Europe

3. The potential sale of IKB by Lone Star could have a positive impact on the bank’s future economic prospects


1. Mainly concentrated in Europe and America which would increase the risks posed to the bank

2.  Stringent regulatory norms in the European union can adversely affect the performance of the bank

3. It might face a credit offtake risk in which people might not take loans from the bank due to the prevailing bleak scenario



1. Deutsche Bank AG

2. DVB Bank AG

3. Eurohypo AG

4. European Investment Bank


The table above concludes the IKB Deutsche Industriebank SWOT analysis along with its marketing and brand parameters.


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