Luzerner Kantonalbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 722

SWOT Analysis of Luzerner Kantonalbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Luzerner Kantonalbank

Parent Company

Luzerner Kantonalbank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Focuses on financing  small businesses in Switzerland



Commercial banking and money market segment

Target Group

Individuals and small enterprises


One stop solution for all the investment related services

SWOT Analysis


1. Every year, it makes considerable investment to grow its customer base

2. It offers a wide variety of services portfolio management, investment advice, securities trading, derivatives, lombard loans, mortgage loans, documentary credits and collections and guarantees

3. It has a wide employee base of about 1000 employees

4. The bank has a strong market share in Lucerne


1. The bank primarily operates in Switzerland and it poses a risk as it is concentrated only in one region

2. It sets aside a lot of money for reserve as a reserve for bad debts and it reduces the money available for investment

3. Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets


1. Conservative risk management in its core business of lending can be expanded to the other services as well

2. Can expand in international markets as there is a lot of growth potential in the developing economies

3. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments


1. Derivatives segment also takes a hit with more people withdrawing their money as a result of bleak economic scenario

2. Lack of demand for housing loans segment which resulted in the decrease in banks results which shrunk

3. The ability to pay dividends to the shareholders may be affected by the ability of its subsidiaries to pay dividends to it



1. Graubuendner Kantonalbank

2. Bellevue Group AG

3. Basler Kantonalbank AG


The table above concludes the Luzerner Kantonalbank SWOT analysis along with its marketing and brand parameters.


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