Luzerner Kantonalbank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1124

SWOT analysis of Luzerner Kantonalbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Luzerner Kantonalbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Luzerner Kantonalbank to benchmark its business & performance as compared to the competitors and industry. Luzerner Kantonalbank is one of the leading brands in the banking & financial services sector. The table below also lists the top Luzerner Kantonalbank competitors and elaborates Luzerner Kantonalbank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Luzerner Kantonalbank SWOT, Competitors, Marketing STP & Brand analysis Table
Luzerner Kantonalbank Brand Analysis
Parent Company

Luzerner Kantonalbank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



Focuses on financing  small businesses in Switzerland

Luzerner Kantonalbank STP

Commercial banking and money market segment

Target Group

Individuals and small enterprises


One stop solution for all the investment related services

Luzerner Kantonalbank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Luzerner Kantonalbank. Strengths are:

1. Every year, it makes considerable investment to grow its customer base

2. It offers a wide variety of services portfolio management, investment advice, securities trading, derivatives, lombard loans, mortgage loans, documentary credits and collections and guarantees

3. It has a wide employee base of about 1000 employees

4. The bank has a strong market share in Lucerne


Here are the weaknesses in the Luzerner Kantonalbank SWOT Analysis:

1. The bank primarily operates in Switzerland and it poses a risk as it is concentrated only in one region

2. It sets aside a lot of money for reserve as a reserve for bad debts and it reduces the money available for investment

3. Inappropriately managed loan portfolio which led to an increase in the number of non-performing assets


Following are the Opportunities in Luzerner Kantonalbank SWOT Analysis:

1. Conservative risk management in its core business of lending can be expanded to the other services as well

2. Can expand in international markets as there is a lot of growth potential in the developing economies

3. Focus more on customer segment-based strategies with new and innovative products and a shift toward more focus on high-growth sub-segments


The threats in the SWOT Analysis of Luzerner Kantonalbank are as mentioned:

1. Derivatives segment also takes a hit with more people withdrawing their money as a result of bleak economic scenario

2. Lack of demand for housing loans segment which resulted in the decrease in banks results which shrunk

3. The ability to pay dividends to the shareholders may be affected by the ability of its subsidiaries to pay dividends to it

Luzerner Kantonalbank Competition

Below are the top 3 Luzerner Kantonalbank competitors:

1. Graubuendner Kantonalbank

2. Bellevue Group AG

3. Basler Kantonalbank AG


The brandguide table above concludes the Luzerner Kantonalbank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Luzerner Kantonalbank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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