Mizrahi Tefahot Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 884

SWOT Analysis of Mizrahi Tefahot Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mizrahi Tefahot Bank

Parent Company

Mizrahi Tefahot Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan



It is one of the largest bank in Israel by assets and offers a complete range of international, commercial, domestic and personal banking services

Mizrahi Tefahot Bank STP


Private banking, investment banking and mortgages

Target Group

Individuals and business enterprises


Providing loans at a competitive rate of interest

Mizrahi Tefahot Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mizrahi Tefahot Bank :

1. The bank offers its services through a nation-wide network of 160+ branches and it operates in Israel, the UK, and the US

2. It is able to serve its customers better as it has a strong employee base of around 5500

3. Deposits from public has increased when compared to the previous year and thus more money is available with the bank for investing purposes

4. It is one of the largest mortgage lenders in Israel


1. As the customers are moving towards other products, the commissions from its key products have registered a significant fall when compared to the previous years

2. Loans to public have increased but due to weak economic scenario, there are chance that many loans might lead to a default and thereby increasing the risk posed


1. Expand its access to the remaining ASEAN markets where it is not present

2. It has to also firmly embraced the digital world and needs to intensify its efforts to drive our presence in social networking sites such as facebook, twitter and youtube

3. Try to acquire some small competitors to add their products to its product portfolio


1. Low interest rates in Israel could lead to lesser profitability for the bank in the long run

2. Competitors are offering more products and a better customer services as they provide better customer service

3. The economic crisis all over the world has affected every financial institute all over the world and Mizrahi is not an exception, therefore appropriate steps must be taken to minimize the losses

Mizrahi Tefahot Bank Competition


Below are the 3 main Mizrahi Tefahot Bank competitors :

1. Israel Discount Bank Limited

2. Bank Hapoalim B.M.

3. Bank Leumi le-Israel B.M.


The brandguide table above concludes the Mizrahi Tefahot Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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