Shiga Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 694

SWOT Analysis of Shiga Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shiga Bank

Parent Company

Shiga Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Be tough on ourselves, kind to others and serve society


One of the most prominent financial services company in Hong Kong



Retail banking, Asset management and insurance, and Wealth management segment

Target Group

Individuals and business enterprises


Providing up to date services to customers so that they can perform better

SWOT Analysis


1. Actively leverage its network of branches and solutions proposal capabilities, centered on business matching, to support its corporate clients’ efforts to expand their operational scale

2. The bank implements both “environmental management” with a focus on preservation of the global environment and “environmental finance” which promotes environmental preservation and improvement from a financial angle

3. The Bank has taken measures to develop in-house infrastructure such as introduction of satellite cell-phones, maintaining the functions of on-line systems and maintaining the functions of branches so that they are unfazed by the disasters

4. The bank offers loans, investments, foreign exchange ect services


1. Total income of the bank has declined in comparison to that of the previous year due to decline in the customer satisfaction levels

2. The bank is paying a cash dividend to its shareholders since many years. However this reduces the cash available with the bank and decreases its investment opportunities

3. The net equity of the company has increased and this dilutes the shareholdings in the company which may be detrimental in the long run


1. Can expand in the tourism sector as Japan shows a strong potential in that segment

2. In China consumption is continuing to expand, particularly among

the wealthy, there is an ample potential to expand in this region as well

3. Can offload the risky assets in its balance sheet so that they are in compliance of the new regulatory norms


1. Reported a decline in interest income due to the decline in the  market interest rates and this would affect the financial position of the bank

2. Vulnerable to threats as it is mainly concentrated in the Japan region and any effect on the economy would affect the net income of the bank

3. Due to relaxed regulatory norms for setting up a bank, it may face stiff competition from the new entrants in this segment



1. The Joyo Bank, Ltd.

2. The Eighteenth Bank, Ltd.

3. The Musashino Bank Ltd.


The table above concludes the Shiga Bank SWOT analysis along with its marketing and brand parameters.


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