Shikoku Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 639

SWOT Analysis of Shikoku Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shikoku Bank

Parent Company

Shikoku Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Popular regional bank based out of Japan



Personal and corporate banking

Target Group

Individuals and business enterprises


Helping clients track and support their financial activities

SWOT Analysis


1. It operates through a network of 100+ branches, sub-branches and ATM stores across Japan and employs around 1500 people

2. More cash available with the bank as it has sold off its securities and it can invest this cash to get positive returns

3. Interest expense has also decreased when compared to the previous year and this shows a better cash position

4. Offers services to individuals and companies across Japan


1. Interest income has decreased when compared to the previous years as a result of lesser loans

2. Weakening market position in Japan as the share prices are low


1. Can expand in the other segments apart from the personal banking segment as they are also profitable

2. Reduce the portfolio of non-performing loans to clean its books and increase its outlook

3. Needs to focus on a holistic approach thereby providing seamless integration of all its products and services


1. Interest income on loans has decreased as the customers are skeptical about taking loans owing to a bleak economic scenario

2. As the bank is primarily concentrated in Japan, it increases the geographic risk posed to the bank

3. There is existing rivalry in this sector and in order to tackle this, the banks would reduce the commission and the fees which would adversely affect the performance of the bank



1. The Hachijuni Bank Ltd

2. The Hyakugo Bank Ltd

3. The Aichi Bank, Ltd


The table above concludes the Shikoku Bank SWOT analysis along with its marketing and brand parameters.


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