Valiant Holding SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1034

SWOT Analysis of Valiant Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Valiant Holding

Parent Company

Valiant Holding


Regional Banks


Banking & Financial Services

Tagline/ Slogan

A universal bank


Prominent regional bank based out of Switzerland

Valiant Holding STP


Segmentation is done on basis of income: low, middle and high income

Target Group

Targets middle and high income people


Offer effective and timely financial solutions to customers satisfying the needs of cross-border banking

Valiant Holding SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Valiant Holding :

1. Total assets of the group have been increasing over the past few years and this shows the prevailing positive sentiment

2. Return on equity is significantly high and this is very important as it attracts a lot of investors

3. It is a strictly Swiss bank and has a strong brand image

4. Loans, investment, lease services etc are provided by the bank


1. Lack of presence in other geographic locations would make it volatile to the economic laws and regulations in Switzerland

2. Interest rates dropped slightly, which further exacerbated the price war in the mortgage business and heightened the pressure on margins

3.  The new Executive Board is composed of Valiant’s own management staff and this might result in conflicts of interest as the board is also required to have some independent members


1. The  merger  of  the  four  subsidiary  banks  under  the  umbrella  of

Valiant Bank is a significant strategic milestone and the banks can now function under a centralized approach

2. Apart from engaging in reorganization last year Valiant can also streamline its branch network by a greater extent to facilitate better efficiency

3. Currently Valiant is seeking to maintain its client focus by being close to where its clients are but as this might increase its operating costs, it might as well look into some alternatives


1. Government’s decision to review possible structural measures to reform the banking system in order to promote, amongst other things, stability and competition could have an adverse impact

2. In accordance with IFRS, the group has recognized deferred tax assets (DTAs) on losses available to relieve future profits from tax only to the extent that it is probable that they will be recovered

3. The new regulation that insurers are no longer allowed to use gender as a rating factor across the insurance industry could have indirect implications

Valiant Holding Competition


Below are the 3 main Valiant Holding competitors :

1. Citi Bank


3. Barclays PLC


The brandguide table above concludes the Valiant Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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