Assured Guaranty Ltd SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 815

SWOT Analysis of Assured Guaranty Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Assured Guaranty Ltd.

Parent Company

Assured Guaranty


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

The Proven Leader in Municipal Bond Insurance


With products varied across insurance and finance, the company’s value proposition is beyond its promise to meet all its payments



Insurance and reinsurance

Target Group

Businesses, Insurance companies


The leading provider of financial guaranty insurance that guarantees scheduled and interest payments when due

SWOT Analysis


1.The company boasts of a well-designed and transparent corporate governance practice system in place.

2. The company finds its strength in its dedicated and well-seasoned workforce of 300+ employees in its headquarters office.

3. According to Moody, the company has capital adequacy ‘corresponding to a high Aa score’ and insured portfolio characteristics that are ‘high investment grade.

4. It is a leading company in providing financial guaranty insurance


1. The company concentrates more of its operations in United States and hence is exposed to certain amount of geographic risk.

2. The company has been downgraded in its rating due to qualitative factors.


1. The global outlook for the reinsurance market is positive, which is an opportunity for the company to grow.

2. Also, the growth in the global life and health insurance provides scope for the group to expand.

3. Acquisitions would help diversify and increase customer reach


1. The increase in the consolidation in the reinsurance industry is likely to pose a threat in terms of intensifying of the competition.

2. The weakening pricing power of the reinsurance providers may affect the market performance of the company.

3. The increase in the natural disasters and catastrophic events can cause a trouble to the underwriting profitability of the company.



1. Ambac Financial Group, Inc.

2. Berkshire Hathaway Inc.

3. MBIA Inc.

4. Surety & Title Insurance

The table above concludes the Assured Guaranty Ltd SWOT analysis along with its marketing and brand parameters.


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