Gjensidige Forsikring ASA SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1080

SWOT Analysis of Gjensidige Forsikring ASA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gjensidige Forsikring ASA

Parent Company

Gjensidige Group


Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Tiden går, Gjensidige består (Time passes, Union made)


A distinct and business oriented brand with an extensive distribution



General Insurance, Non-life, Property Insurance, Pension

Target Group

Individuals, Businesses


The most customer centric company in the Nordic industry

SWOT Analysis


1. The company is the leading insurance provider in Norway with leading market share and a strong network 175 branches.

2. The company boasts of a customer centric team of 3000+ employees.

3. The company has a strong track record of social responsibility with social, ethical and environmental considerations

4. One of the most prominent financial institutions in Norway


1. The company has a dependence on major revenue from the Norwegian market and is exposed to certain geographic risk.

2. The company and its subsidiaries are present in a very slowed down economic region effecting tis business.


1. The company can see an opportunity in other emerging markets and add to the company’s size and grow, also to reducing its geographic risk.

2. There are great opportunities in the insurance linked markets that the company can leverage on.

3. In line with the global trends, there are number of opportunities in the retirement market worldwide.


1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is a likely increase in competition for capital that will increase costs due to Solvency II project.

3. The increase in complexity in regulatory framework that the company has to comply with poses a threat to the company.



1. Fondiaria

2. Allianz SE

3. AXA

4. Assicurazioni Generali

The table above concludes the Gjensidige Forsikring ASA SWOT analysis along with its marketing and brand parameters.


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