Nuernberger Versicherungsgruppe SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1065

SWOT analysis of Nuernberger Versicherungsgruppe analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nuernberger Versicherungsgruppe SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nuernberger Versicherungsgruppe to benchmark its business & performance as compared to the competitors and industry. Nuernberger Versicherungsgruppe is one of the leading brands in the banking & financial services sector. The table below also lists the top Nuernberger Versicherungsgruppe competitors and elaborates Nuernberger Versicherungsgruppe market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nuernberger Versicherungsgruppe SWOT, Competitors, Marketing STP & Brand analysis Table
Nuernberger Versicherungsgruppe Brand Analysis
Parent Company

Nürnberger Beteiligungs - Aktiengesellschaft

Category

Diversified Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Protection and security in the sign of the castle

USP

Sophisticated programs calculate in a short time and by individual customer preferences for attractive offers best deal.

Nuernberger Versicherungsgruppe STP
Segment

Life, Health, Indemnity and Casualty insurance

Target Group

Individuals, Corporate Clients

Positioning

An innovative insurance provider

Nuernberger Versicherungsgruppe SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nuernberger Versicherungsgruppe. Strengths are:

1. The company’s innovative developments has earned an excellent reputation in the German insurance market.

2. Through extremely flexible rates, groundbreaking products and consumer-friendly conditions have the company has grabbed the second position in the market for disability insurance.

3. The company takes pride in its corporate social responsibility with respect to its contribution to science, society, sports and culture

4. A leading financial institution in the country

Weaknesses

Here are the weaknesses in the Nuernberger Versicherungsgruppe SWOT Analysis:

1. The company is focused more on the European market which does not add much to the geographical diversification due to similar nature of markets in the region.

2. The company is exposed to markets of sovereign crisis and slowed economies.

3. The company’s ratings have been downgraded and have been placed in negative outlook

Opportunities

Following are the Opportunities in Nuernberger Versicherungsgruppe SWOT Analysis:

1. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position.

2. Aging population in other developed nations is an opportunity for the insurance market.

3. The company can move out of the stressed regions and expand in emerging markets

Threats

The threats in the SWOT Analysis of Nuernberger Versicherungsgruppe are as mentioned:

1. The gaps in governance systems of the company pose a threat.

2. There is likely to be an increase in competition for capital due to the Solvency II adoption

3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability

Nuernberger Versicherungsgruppe Competition
Competitors

Below are the top 3 Nuernberger Versicherungsgruppe competitors:

1. Allianz SE

2. ERGO Insurance Group

3. Munich Reinsurance America, Inc

 

The brandguide table above concludes the Nuernberger Versicherungsgruppe SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nuernberger Versicherungsgruppe. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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