Nuernberger Versicherungsgruppe SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 681
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SWOT Analysis of Nuernberger Versicherungsgruppe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nuernberger Versicherungsgruppe

Parent Company

Nürnberger Beteiligungs - Aktiengesellschaft

Category

Diversified Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Protection and security in the sign of the castle

USP

Sophisticated programs calculate in a short time and by individual customer preferences for attractive offers best deal.

STP

Segment

Life, Health, Indemnity and Casualty insurance

Target Group

Individuals, Corporate Clients

Positioning

An innovative insurance provider

SWOT Analysis

Strengths

1. The company’s innovative developments has earned an excellent reputation in the German insurance market.

2. Through extremely flexible rates, groundbreaking products and consumer-friendly conditions have the company has grabbed the second position in the market for disability insurance.

3. The company takes pride in its corporate social responsibility with respect to its contribution to science, society, sports and culture

4. A leading financial institution in the country

Weaknesses

1. The company is focused more on the European market which does not add much to the geographical diversification due to similar nature of markets in the region.

2. The company is exposed to markets of sovereign crisis and slowed economies.

3. The company’s ratings have been downgraded and have been placed in negative outlook

Opportunities

1. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position.

2. Aging population in other developed nations is an opportunity for the insurance market.

3. The company can move out of the stressed regions and expand in emerging markets

Threats

1. The gaps in governance systems of the company pose a threat.

2. There is likely to be an increase in competition for capital due to the Solvency II adoption

3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability

Competition

Competitors

1. Allianz SE

2. ERGO Insurance Group

3. Munich Reinsurance America, Inc

 

The table above concludes the Nuernberger Versicherungsgruppe SWOT analysis along with its marketing and brand parameters.

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