Uniqa Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1150

SWOT Analysis of Uniqa Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uniqa Insurance

Parent Company



Diversified Insurance


Banking and Financial Services

Tagline/ Slogan

Peaceful Life Ahead


Tailor-made insurance covers offering full security to our clients with outstanding customer service and always exceeding expectations



Health, Disability Insurance

Target Group

Individuals, Corporate


The most trusted insurance brand of Austria

SWOT Analysis


1. The company boasts of presence in 20 countries and a workforce of 22000 employees

2. The company as a part of corporate responsibility pays huge attention to sustainable growth, compliance and corporate governance.

3. The company has been upgraded in its rating and has been awarded a stable outlook

4. The company is one of the leading insurance financial services companies in the region


1. The company is present in the European market where it is exposed to troubled sovereigns.

2. The company has some amount of geographic risk as its portfolio is made of economies similar to each other


1. The global outlook for the insurance market is positive which will help the company to increase its market share and grow.

2. The ageing population in few markets poses as an opportunity for the company as new markets to venture into


1. The rise in incidents of fraud and defaults pose a threat to the insurance industry.

2. There is an increase in competition for capital which is likely to increase costs due to Solvency II norms.

3. The economic recovery slowdown in European nations has decreased the demand for the products



1. Allianz SE

2. Generali Holding Vienna AG

3. Vienna Insurance Group AG

The table above concludes the Uniqa Insurance SWOT analysis along with its marketing and brand parameters.


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