Punjab and Sind Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Punjab and Sind Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Punjab and Sind Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Punjab and Sind Bank to benchmark its business & performance as compared to the competitors and industry. Punjab and Sind Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Punjab and Sind Bank competitors and includes Punjab and Sind Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Punjab and Sind Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Punjab and Sind Bank Brand Analysis
Parent Company

Government of India

Category

Banking services

Sector

Banking & Financial Services

Tagline/ Slogan

To strive to achieve excellence in Customer Service

USP

Commitment to help the weaker section of society

Punjab and Sind Bank STP
Punjab and Sind Bank Segmentation

Individual and industry banking especially in Punjab

Punjab and Sind Bank Target Market

All age and earning groups

Punjab and Sind Bank Positioning

Complete Banking  solutions

Punjab and Sind Bank SWOT Analysis
Punjab and Sind Bank Strengths

Below are the Strengths in the SWOT Analysis of Punjab and Sind Bank:

1.  Schemes for rural sector
2.  Tie-ups with Auto sector firms like TATA Motors and Maruti
3.  Active in various Government schemes facilitation
4. Has around 1000 branches across India and 400 branches in India

Punjab and Sind Bank Weaknesses

Here are the weaknesses in the Punjab and Sind Bank SWOT Analysis:

1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks

Punjab and Sind Bank Opportunities

Following are the Opportunities in Punjab and Sind Bank SWOT Analysis:

1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services

Punjab and Sind Bank Threats

The threats in the SWOT Analysis of Punjab and Sind Bank are as mentioned:

1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts

Punjab and Sind Bank Competition
Competitors

Below are the top 6 Punjab and Sind Bank competitors:

1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  SBI

5.  Allahabad bank

6.  IDBI


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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