Punjab and Sind Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2981

SWOT Analysis of Punjab and Sind Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Punjab and Sind Bank

Parent Company

Government of India


Banking services


Banking and finance

Tagline/ Slogan

To strive to achieve excellence in Customer Service


Commitment to help the weaker section of society



Individual and industry banking especially in Punjab

Target Group

All age and earning groups


Complete Banking  solutions

SWOT Analysis


1.  Schemes for rural sector
2.  Tie-ups with Auto sector firms like TATA Motors and Maruti
3.  Active in various Government schemes facilitation
4. Has around 1000 branches across India and 400 branches in India


1. Less penetration in the urban areas

2. Inadequate advertising and branding as compared to other banks


1. Small scale business banking across India
2.  Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services


1.  Economic crisis and economic fluctuations
2.  Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts



1.  Indian bank
2.  Andhra Bank

3.  Canara bank
4.  SBI

5.  Allahabad bank

6.  IDBI

The table above concludes the Punjab and Sind Bank SWOT analysis along with its marketing and brand parameters.


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