Punjab and Sind Bank SWOT Analysis, Competitors & USP
SWOT analysis of Punjab and Sind Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Punjab and Sind Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Punjab and Sind Bank to benchmark its business & performance as compared to the competitors. Punjab and Sind Bank is one of the leading brands in the banking & financial services sector.
The article below lists the Punjab and Sind Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Punjab and Sind Bank SWOT Analysis:
In this article:
SWOT Analysis of Punjab and Sind Bank
For Punjab and Sind Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Punjab and Sind Bank Strengths
The strengths of Punjab and Sind Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Punjab and Sind Bank :
1. Schemes for rural sector
2. Tie-ups with Auto sector firms like TATA Motors and Maruti
3. Active in various Government schemes facilitation
4. Has around 1000 branches across India and 400 branches in India
Punjab and Sind Bank Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Punjab and Sind Bank SWOT Analysis:
1. Less penetration in the urban areas
2. Inadequate advertising and branding as compared to other banks
Punjab and Sind Bank Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Punjab and Sind Bank SWOT Analysis:
1. Small scale business banking across India
2. Expansion in other countries for international banking
3. Installation of more ATM’s and better customers services
Punjab and Sind Bank Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Punjab and Sind Bank are as mentioned:
1. Economic crisis and economic fluctuations
2. Highly competitive environment
3. Stringent Banking Norms by the RBI and the Govts
Punjab and Sind Bank Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Punjab and Sind Bank:
1. Indian bank
2. Andhra Bank
3. Canara bank
4. SBI
5. Allahabad bank
6. IDBI
Hence this concludes the Punjab and Sind Bank SWOT analysis.
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About Punjab and Sind Bank
| Punjab and Sind Bank Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Banking services |
| Sector | |
| Tagline/ Slogan |
To strive to achieve excellence in Customer Service |
| USP |
Commitment to help the weaker section of society |
| Punjab and Sind Bank STP | |
| Segmentation |
Individual and industry banking especially in Punjab |
| Target Market |
All age and earning groups |
| Positioning |
Complete Banking solutions |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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